Accountants Should Use Social Media Marketing
If you have an accounting firm today, it has to start and end with some form of marketing your business both offline and online.
Currently, social media (SM) is one of the hottest topics on the internet and amongst opportunist online entrepreneurs.
Social media marketing is the next way to take your business to new heights.
As anticipated and now known, the importance of this form of marketing is immense.
What does 'SM marketing' do for your Accountancy Practice? In simple words, it takes your Firm to a whole new level and enables it to face and sustain the stiff competition from other counterparts.
The internet has created a level playing ground for everyone and every organisation today.
Be it a multinational Top 50 Accountancy or a small individual niche firm of accountants, all are equal and the one which provides the best service is the clear winner.
That is when, SM marketing comes into the scene - the dividend it pays is just massive! * New Product Launch: OK - let's say you're a big multinational company, but how do you spread the word on your new yet-to-be-launched product, quickly and easily? By using social media, of course! From announcements of new projects to product launches, social media is de-facto of online marketing today.
* Traffic Generation: You can easily choose to arouse the curiosity of your 'friends' (and then friends of friends of friends and so on...
) over a social networking site and multiply the 'interested-public' base exponentially.
Within no time would your website will be getting natural organic traffic! * Linking: For any business, a link building exercise is a must.
And that link building includes mailer lists and anonymous people.
One great thing about social networking is that you can choose your target group of potential customers and plan the marketing strategy accordingly.
For example, if you're launching a new Tax Saving Product quite obviously you would want to target PAYE or business owners the list has to come from SM networks! And as a matter of fact, it does! * Going Global: Global is spelt as 'local' today! Once you're a SM user, you tend to have a wider reach to people from around the world - far greater than what you'd had when you were just busy searching for pen pals! With real time expression, internet and especially social networking has given new dimensions to the 'meeting people'.
Quite a catch for your social media marketing strategy, if you did pay close attention! * Recruiting Staff: Some of the top Accountancy Firms, are, at the very least starting to use SM Marketing as a way of recruiting high caliber employees, graduates and apprentices From branding to recruiting staff, optimisation of social media is quite relevant in a business today.
Isn't it a fact that before the advent of the internet, the businessmen used the word of mouth and large billboards to market their product? That has still remained; an additional element has been added to the marketing and that is: ..
...
Social Media marketing on the internet.
Facebook today might be the world's largest social networking site and true to the observation of many - might have been growing with the addition of new users each day, but it is the social media marketing that keeps the business up, running and ticking.
Currently, social media (SM) is one of the hottest topics on the internet and amongst opportunist online entrepreneurs.
Social media marketing is the next way to take your business to new heights.
As anticipated and now known, the importance of this form of marketing is immense.
What does 'SM marketing' do for your Accountancy Practice? In simple words, it takes your Firm to a whole new level and enables it to face and sustain the stiff competition from other counterparts.
The internet has created a level playing ground for everyone and every organisation today.
Be it a multinational Top 50 Accountancy or a small individual niche firm of accountants, all are equal and the one which provides the best service is the clear winner.
That is when, SM marketing comes into the scene - the dividend it pays is just massive! * New Product Launch: OK - let's say you're a big multinational company, but how do you spread the word on your new yet-to-be-launched product, quickly and easily? By using social media, of course! From announcements of new projects to product launches, social media is de-facto of online marketing today.
* Traffic Generation: You can easily choose to arouse the curiosity of your 'friends' (and then friends of friends of friends and so on...
) over a social networking site and multiply the 'interested-public' base exponentially.
Within no time would your website will be getting natural organic traffic! * Linking: For any business, a link building exercise is a must.
And that link building includes mailer lists and anonymous people.
One great thing about social networking is that you can choose your target group of potential customers and plan the marketing strategy accordingly.
For example, if you're launching a new Tax Saving Product quite obviously you would want to target PAYE or business owners the list has to come from SM networks! And as a matter of fact, it does! * Going Global: Global is spelt as 'local' today! Once you're a SM user, you tend to have a wider reach to people from around the world - far greater than what you'd had when you were just busy searching for pen pals! With real time expression, internet and especially social networking has given new dimensions to the 'meeting people'.
Quite a catch for your social media marketing strategy, if you did pay close attention! * Recruiting Staff: Some of the top Accountancy Firms, are, at the very least starting to use SM Marketing as a way of recruiting high caliber employees, graduates and apprentices From branding to recruiting staff, optimisation of social media is quite relevant in a business today.
Isn't it a fact that before the advent of the internet, the businessmen used the word of mouth and large billboards to market their product? That has still remained; an additional element has been added to the marketing and that is: ..
...
Social Media marketing on the internet.
Facebook today might be the world's largest social networking site and true to the observation of many - might have been growing with the addition of new users each day, but it is the social media marketing that keeps the business up, running and ticking.
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