Creating a sound brand image online matters a lot, your customers both prospective and new and all the viewers that go through your marketing collateral should be able to differentiate you from the rest of the brands out there. If you're working with a creative logo creator; who belongs to a professional logo agency then half of your brand image and brand personification work is already done. Because the crux of your marketing and the vision of your company lies in your logo.
5 logo designs tips that will make your brand stay in the market are as follows
Simplicity:
A good looking logo design is a narration of your illustration skills and presentation sensibility, it doesn't necessarily have to be too bling bling. A simple logo for your brand can do wonders that is why it is also known as a brand symbol. If you complicate your brand sign it won't be easy for your viewers to remember or recall them. So keep it simple. NIKE is a great example of this simplicity. The instant you look at the swoosh you know its NIKE. That is the kind of value a symbol brand sign holds, it just needs to be plotted and crafted by creative people. After all something to the point will stand out better in people's minds and recall.
Flexibility:
You brand sign needs to be versatile to be popular amongst other brands in the market. It should have the kind of size and font that is easily flexible around all your marketing collateral. Imagine if your logo design looks good on your online and printed marketing collateral but becomes messy on other products such as putting them on a mug etc. To avoid this kind of confusion tell your logo creator to make a logo that is versatile and flexible for all your branding and marketing endeavors.
Unique:
A logo rises and makes your brand distinctive is by being uniquely identifiable. For example the brand symbols of nike and apple are unique and attribute to the brand in a very identifiable way! You would want your customers or other viewers to see a visual representation of your company when looking at your brands logo; you would want people to immediately associate that logo with you and nobody else, and that is the kind of value a simple yet unique logo brings to you.
Meaningful:
The key to adding meaning to your brands sign is by being in constant contact with your logo creator, inform these creative creators about the vision of your business so that they can design a meaningful emblem for your business or brand. Having a meaningful logo design is the simplest way to make a brand name recognition attractive and impact.
Proper selection of color:
The color selection for your logo is very vital. One of the most important considerations for a logo design is the color palette. Remember your brands sign is not a superficial decision; the colors used carry meanings and communicate ideas to the viewers.