Two for The Price of One - The Days of One Benefit Are Over!
Products certainly have changed over the years.
Let's go back in time years ago when the first Typewriter was released to the public in 1808.
It had just one benefit, (well two, if you count being an oversize paper weight) but the main purpose was to type letters.
Today computers not only type, but can do thousands of other things.
Products today need to be at the same caliber.
The innovative iPhone is a prime example, not only does it make calls, but you can take pictures, send emails, connect to the internet, set your alarm clock, video chat, or offer hundreds of other applications.
Even buying online is made fun with online penny auctions like quibids.
com.
Also, video game systems include Blu-Ray players inside the console.
Your product offerings in your business must include more than one benefit.
Think of different ways that you can include a service affiliated with your product or a product with your service.
Today consumers are shopping for the lowest possible prices and businesses are battling competitors for the lowest price.
The best way to avoid commoditization is to differentiate yourself from your competition.
If your competitor offers similar prices and products, the last thing you want to do is lower your prices.
Instead, why not add more value to your customers, rather than battling for who is gonna go out of business the fastest.
Take action right now! If you own a business or are planning on starting one.
Think more "outside the box" of what everyone else is doing.
This will allow you to differentiate yourself from your competition.
Make a list of all the features and benefits that your business provides, then see if you can bundle benefits or even partner with other organizations to start a joint venture.
Or maybe find what two products are selling the best and package them together.
You may think to yourself, "I don't have any products that can offer additional benefits".
Wrong! Consumers expect so much for their dollar.
Why not give them the maximum benefits for the price of one? If you don't do this your competition will.
Develop strategies on how to innovate your business operations to get the maximum yield for a low risk reversal.
Jay Abraham discusses this in some of his books called, "The sticking point" and "How to get everything you can out of all you've got".
Let's go back in time years ago when the first Typewriter was released to the public in 1808.
It had just one benefit, (well two, if you count being an oversize paper weight) but the main purpose was to type letters.
Today computers not only type, but can do thousands of other things.
Products today need to be at the same caliber.
The innovative iPhone is a prime example, not only does it make calls, but you can take pictures, send emails, connect to the internet, set your alarm clock, video chat, or offer hundreds of other applications.
Even buying online is made fun with online penny auctions like quibids.
com.
Also, video game systems include Blu-Ray players inside the console.
Your product offerings in your business must include more than one benefit.
Think of different ways that you can include a service affiliated with your product or a product with your service.
Today consumers are shopping for the lowest possible prices and businesses are battling competitors for the lowest price.
The best way to avoid commoditization is to differentiate yourself from your competition.
If your competitor offers similar prices and products, the last thing you want to do is lower your prices.
Instead, why not add more value to your customers, rather than battling for who is gonna go out of business the fastest.
Take action right now! If you own a business or are planning on starting one.
Think more "outside the box" of what everyone else is doing.
This will allow you to differentiate yourself from your competition.
Make a list of all the features and benefits that your business provides, then see if you can bundle benefits or even partner with other organizations to start a joint venture.
Or maybe find what two products are selling the best and package them together.
You may think to yourself, "I don't have any products that can offer additional benefits".
Wrong! Consumers expect so much for their dollar.
Why not give them the maximum benefits for the price of one? If you don't do this your competition will.
Develop strategies on how to innovate your business operations to get the maximum yield for a low risk reversal.
Jay Abraham discusses this in some of his books called, "The sticking point" and "How to get everything you can out of all you've got".
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