Wal-Mart mission statement is "Always low prices always", and then they mention howthey care for the consumers.
They touch the heart of the consumers by recognizing their needs.
by saying that they will experience low prices when they shop at their stores.
They use a oriented market hybrid strategies concepts to win over the heart of the consumers, by pushing out their product at the door and over the internet.
They know and understand their customer wants needs and demands, and they value their customer satisfaction.
They exchange a relationship with them by making a promise to them "Always low prices always".
This is the concept of a hybrid market -oriented.
(Harris,M.
2006 ch3).
Online marketing is like a new branch on an oldmarketing tree with a cheaper overhead costs.
You are still satisfying customer needs andwants with information services or product using the samemarketing strategy.
To become successful online you must do thesame thing you would do for the a brick-and- mortar store.
Focus onwhat customers want and need, help them to buy what's bestfor them and make them feel good about it.
On the internethome page, This will show themthat we appreciate them.
People are control by their emotions.
You must focus on their emotions.
Make themfeel a part of our family.
This could build a relationship with the customer.
It couldalso build on to the brand name awareness.
RememberYou want to wincustomers and keep them for life.
That is what mission statement is about.
References: Harris, M(2006).
Prentice hall reference guide sixth edition.
Retrieved January 10, 2008 Upper Saddle River, New Jersey: City.