One of the biggest mistakes people make when they are trying to get more visitors to their site is the fact that they trust keyword research tools to tell them what they should do in terms of which keywords they should use.
In this article I want to show you exactly why you should never trust these tools in your niche market.
Reason #1 - You have to realize that the data they are giving you is external! The biggest problem with using keyword research tools is the fact that the data that they are giving you is not totally accurate and you will find that it does not match up to what is really going on in the search engines.
These tools can in most cases only get data externally! They do a good job at giving estimates of what the traffic is, but you still have to make sure you don't build your business based on what a tool tells you.
Reason #2 - Just because a keyword gets traffic does not meant that those visitors are buyers! Getting visitors to your site is the easy part! You have to make sure you can focus on getting your traffic to buy what you are selling! That is the hard part.
So make sure you don't just go into a new niche market because you see that there is a lot of traffic in that niche.
You have to realize that you have to test the market to make sure it is full of buyers.