Launching an information product is a big job.
You've spent months getting the product ready.
You've invested time, money and energy into the product.
You've also, hopefully, created a marketing strategy to help you reach your sales and traffic goals.
Make sure you've also taken measures to avoid these common mistakes.
#1 Is Your Product Secure? By secure we mean, can someone copy it? Can they change it and repackage it as their own? There are always those individuals who will go to extra lengths to infringe on your copyright.
However, you don't have to make it easy for them.
In addition to copyrighting your information product, make sure to also deliver it in as secure a method as possible.
For example, if you're delivering a print product save it as a secure PDF file.
Password protect it so no one can copy or change it.
#2 Working Links? Do all your internal links work? Most information products contain links.
They can either be to other websites and resources or to your own business website.
Make sure all of the links work.
Check them and double check them.
#3 Slow Downloads There's nothing worse than having to sit at your computer for twenty minutes while a product downloads.
Take measures to minimize the file as much as possible.
Compress it in a zip file or minimize the graphics as much as possible.
Ideally, information products will download in less than 60 seconds.
If it takes longer, be sure to let customers know this in advance so they can be prepared.
#4 Complicated Delivery System Don't you just love it when you buy a product and you have to opt in six times and you receive ten download links? It's so confusing! And quite frankly, people get tired of clicking and clicking just to get access to something they already paid for.
Streamline your process as much as possible.
Double opt ins are fine but let your prospect or customer know what to expect in advance.
Be as transparent as possible about your policies and procedures.
#5 No Support There will be instances where someone has difficulty downloading your product.
Make sure to have systems in place to address any download difficulties.
Either a ticket system, a phone number or an email address.
Don't make your customer jump through hoops to get their product.
#6 Editing It should go without saying but it's important to make sure your product is top notch.
Audio and video need to have good lighting and sound.
If you're launching a print product go over it with a fine toothed comb for grammar and spelling errors.
No one is perfect.
However, the more errors you can catch and correct, the better.
#7 Lack of Transparency Make sure all of your policies and procedures are up front.
This includes the price of anything, how you charge, what happens after a person buys from you and who you are.
Transparency is important in internet marketing and it's particularly important for information marketers.
Everyone makes mistakes.
However, avoiding these seven common mistakes will help ensure a successful product launch.
You've put too much into creating your information product to make these mistakes!