Search Engine Optimisation Tips For The New year
If you design content for your website, you are probably always looking for new ways to optimise the pages you develop. Search engine optimisation is a crucial part of receiving high rankings and let's face it, rankings are what it's all about. You want people to see you and in order to make that possible you have to become more visible.
Conventionally, search engine optimisation was mostly accomplished through optimising the actual content on any given web page, but now that is changing. The addition of different types of content, i.e. video, images, blogs and more has made it possible for you to be in many places at once and necessary for you to take notice and jump onboard.
It's now all about links. The more links you can acquire, the more visible you will become. search engine optimisation or SEO [http://www.vertical-leap.co.uk/] is all about a network of sorts in that the more you are attached to the various types of content the more your name is spread all over the World Wide Web. Think of it like this. You optimise your pages so the search engines will find you. You make a video to promote your company and place it up on a site like Youtube. You also place a link to your official site on the video page. That way anyone who watches your video on Youtube can click on the link and immediately access your company information. Likewise, you can use a code on your Youtube page that will make it possible for users to watch the video right from your page. Here you are promoting both your site and your video in a way you've never been able to before. The best part? It's free!
The same is true when you place images that pertain to your company on other sites. Search engines can now find them as well and if they are linked to you others can easily find them and your website.
Blogging is another very popular means of ranking high in search engines that really opens up many possibilities. When you write your blog posts you can include information that pertains to your industry, perhaps tips and tricks or some useful knowledge you've learned along the way and want to pass on to others. You can also use your blog to summarize news articles that were written about your company, then add the link to the actual article so others may read it. This is a great way to show the publicity you have received. Often the page containing the article will also contain a link to your site where, again, readers may click to find out more about you.
Search engine optimisation is all about making the most out of the available tools in order to receive the needed publicity. Hard work equals results and after all, that's what it's all about.
Conventionally, search engine optimisation was mostly accomplished through optimising the actual content on any given web page, but now that is changing. The addition of different types of content, i.e. video, images, blogs and more has made it possible for you to be in many places at once and necessary for you to take notice and jump onboard.
It's now all about links. The more links you can acquire, the more visible you will become. search engine optimisation or SEO [http://www.vertical-leap.co.uk/] is all about a network of sorts in that the more you are attached to the various types of content the more your name is spread all over the World Wide Web. Think of it like this. You optimise your pages so the search engines will find you. You make a video to promote your company and place it up on a site like Youtube. You also place a link to your official site on the video page. That way anyone who watches your video on Youtube can click on the link and immediately access your company information. Likewise, you can use a code on your Youtube page that will make it possible for users to watch the video right from your page. Here you are promoting both your site and your video in a way you've never been able to before. The best part? It's free!
The same is true when you place images that pertain to your company on other sites. Search engines can now find them as well and if they are linked to you others can easily find them and your website.
Blogging is another very popular means of ranking high in search engines that really opens up many possibilities. When you write your blog posts you can include information that pertains to your industry, perhaps tips and tricks or some useful knowledge you've learned along the way and want to pass on to others. You can also use your blog to summarize news articles that were written about your company, then add the link to the actual article so others may read it. This is a great way to show the publicity you have received. Often the page containing the article will also contain a link to your site where, again, readers may click to find out more about you.
Search engine optimisation is all about making the most out of the available tools in order to receive the needed publicity. Hard work equals results and after all, that's what it's all about.
Source...