Effective Paid Social Media Campaigns
If you are attempting to place your first paid social media campaign on Facebook and are not sure where to start, a good place to begin is to make sure that you understand your target demographic audience profile.
Many times, I run into clients who have already spent thousands and thousands of dollars on poorly targeted social media campaigns targeting users who have little if any relevance or interest in their product or service.
Upon further review, I usually find that the same results could have been achieved for as much as 80% savings.
In most cases, this represents, thousands of wasted dollars.
Facebook offers sophisticated yet simple to use tools to manage your audience.
You can select users by age, gender, geographic location, and special interest listed in their profile.
Advertising on Facebook is effective thanks to these precise targeting parameters.
In addition, you can bid a desired amount on your clicks for likes.
You also have an option of paying for impressions.
Which way you go is up to you.
One budget waster in particular, is showing your ads to the same users over and over.
Make sure when choosing your ad parameters, that you do not show your ad campaign to those who have already liked your Facebook page.
By doing this, you will eliminate redundant views and clicks, ensuring the most narrow path to the campaign goals you have set.
Facebook also will allow you to deploy some "tricky dicky" maneuvers like having your ad campaign shown to Facebook users who already like your page.
By doing this, the recipient of your ad will see a face pile of their friends who already like your page.
This almost instantly creates a "stalking horse" effect.
Consumers are far more likely to join in a page that has likes from members of their own "social tribe.
" All of this further demonstrates the genius of Facebook's targeted ad machine.
These are just a few suggestions to help you sharpen your pencil and fine tune your social media ad campaign on Facebook.
We live in a day and age like no other.
This is web-based digital world where every lofty marketing dream can come true.
You can achieve measurable, effective results spending five hundred dollars, that five years ago would have cost you fifty thousand dollars.
Facebook is undoubtedly one of God's gifts to today's small business entrepreneur, leveling the playing field so that all may benefit.
Many times, I run into clients who have already spent thousands and thousands of dollars on poorly targeted social media campaigns targeting users who have little if any relevance or interest in their product or service.
Upon further review, I usually find that the same results could have been achieved for as much as 80% savings.
In most cases, this represents, thousands of wasted dollars.
Facebook offers sophisticated yet simple to use tools to manage your audience.
You can select users by age, gender, geographic location, and special interest listed in their profile.
Advertising on Facebook is effective thanks to these precise targeting parameters.
In addition, you can bid a desired amount on your clicks for likes.
You also have an option of paying for impressions.
Which way you go is up to you.
One budget waster in particular, is showing your ads to the same users over and over.
Make sure when choosing your ad parameters, that you do not show your ad campaign to those who have already liked your Facebook page.
By doing this, you will eliminate redundant views and clicks, ensuring the most narrow path to the campaign goals you have set.
Facebook also will allow you to deploy some "tricky dicky" maneuvers like having your ad campaign shown to Facebook users who already like your page.
By doing this, the recipient of your ad will see a face pile of their friends who already like your page.
This almost instantly creates a "stalking horse" effect.
Consumers are far more likely to join in a page that has likes from members of their own "social tribe.
" All of this further demonstrates the genius of Facebook's targeted ad machine.
These are just a few suggestions to help you sharpen your pencil and fine tune your social media ad campaign on Facebook.
We live in a day and age like no other.
This is web-based digital world where every lofty marketing dream can come true.
You can achieve measurable, effective results spending five hundred dollars, that five years ago would have cost you fifty thousand dollars.
Facebook is undoubtedly one of God's gifts to today's small business entrepreneur, leveling the playing field so that all may benefit.
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