How to Advertise on Cell Phones
- 1). Create a form on your website that will capture cell phone numbers of your customers. Cell phone marketing is permission-based as the Mobile Marketing Associated wants to avoid the well-known pitfalls of email marketing, like spam. One way to attract customers to sign up is by offering insider news, special announcements, and discounts to mobile club members.
- 2). Welcome your new cell phone subscribers. When customers sign up to mobile services to receive updates from your company, you can send them a message describing the service, e.g., "Welcome to Company A mobile updates." This welcome message may also include information on how often they will receive updates and other messages as well as a number they can text to unsubscribe from future updates.
- 3). Insert your company's name in all cell phone messages. When sending text messages, ensure that your customers know who the message is coming from. Simplify and shorten any links in the ad because text messages are often limited to 156 characters. Use up those characters to convey your message, and not an URL. Remember to optimize the content at the link to be viewed with a cell phone by setting up a website to be viewed with mobile devices.
- 4). Hire an agency specializing in cell phone marketing. It should assist you in creating banners, interactive messages or other mobile advertisements. An agency may also help fine-tune your campaign to get the best results for your budget, help you collect cell phone numbers and master sophisticated technology.
Source...