Legitimate Opt-in Marketing Vs. Spam Opt-in
Both of them mean pretty much the same thing they are giving you the okay to send newsletter to an email address. That means someone has signed up to receive email from your website, thus giving you their personal email address. Afterwards this sign up, you can begin to send newsletters.
Remember that other sending the person who signed up, you cannot do anything else with that email address. This changes if it's declared in the subscriber box. This means you cannot sell the email address to a similar website and webmaster.
How Spammers Use Opt-In Marketing
Spammers can take a legitimate way to do business and turn it into spam easily. The whole spamming process begins when a spammer mimics a valid site, down to the subscriber box. When people sign up on these sites, they mistakenly opt-in to receive spam. Even worse, when the spammer receives the person email address, they use it every way including selling it and many other emails to other spammers.
Opt-in marketing does not work in this way. When you opt-in to receive newsletters or other emails, the webmaster is to protect your information. It's supposed to be designed so people do not receive emails they didn't sign up for.
Double Opt-in Marketing
Webmasters are looking to double opt-in marketing methods to get their subscribers' personal data completely safe. When you do a regular opt-in marketing method, the subscription box will can be filled with any email address. It stays that way until the person who signed up removes their name and address. Double opt-in marketing is different because only email addresses a person has access to can be entered. It is similar to the regular opt-in marketing in that an email address is entered and submitted. However, a confirmation email is sent to the registered address. This was created to keep owners of the actual email address in charge of their account. The confirmation email must either click on the link given or it be copied and pasted into the address bar in Explorer or Firefox.
When webmasters use double opt-in email marketing as opposed to the regular opt-in method, it lets subscribers know that they do care about guarding their information and giving them privacy.
Remember that other sending the person who signed up, you cannot do anything else with that email address. This changes if it's declared in the subscriber box. This means you cannot sell the email address to a similar website and webmaster.
How Spammers Use Opt-In Marketing
Spammers can take a legitimate way to do business and turn it into spam easily. The whole spamming process begins when a spammer mimics a valid site, down to the subscriber box. When people sign up on these sites, they mistakenly opt-in to receive spam. Even worse, when the spammer receives the person email address, they use it every way including selling it and many other emails to other spammers.
Opt-in marketing does not work in this way. When you opt-in to receive newsletters or other emails, the webmaster is to protect your information. It's supposed to be designed so people do not receive emails they didn't sign up for.
Double Opt-in Marketing
Webmasters are looking to double opt-in marketing methods to get their subscribers' personal data completely safe. When you do a regular opt-in marketing method, the subscription box will can be filled with any email address. It stays that way until the person who signed up removes their name and address. Double opt-in marketing is different because only email addresses a person has access to can be entered. It is similar to the regular opt-in marketing in that an email address is entered and submitted. However, a confirmation email is sent to the registered address. This was created to keep owners of the actual email address in charge of their account. The confirmation email must either click on the link given or it be copied and pasted into the address bar in Explorer or Firefox.
When webmasters use double opt-in email marketing as opposed to the regular opt-in method, it lets subscribers know that they do care about guarding their information and giving them privacy.
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