Real estate as an industry is witnessing a backlash of a distressed and flustered economy that has played havoc with the market. With rising prices, dipping stocks and an acute scarcity of funds combined with unexpected layoffs and drastic wage cuts, people have much more on their mind than buying expensive homes and high-priced commercial property. Banks have become increasingly stingy with home loans and have tightened their once generous policy of financing every other venture that came their way.

Today, there are very few means to raise money from the market and the construction industry is as badly affected as the real estate agents and buyers with premier projects being aborted mid-way and no buyers willing to incur the burden of loans when their jobs are at stake. To sum it up, the ambience is not very favourable to make money from real estate, and professionals in this industry need to harness the power of other resilient and productive sources of income to create a more secure source of finance that doesn't bend in the face of a falling economy.

Direct Sales on the other hand is a cutting-edge business system that has gained fruitful momentum in the last few years. It can help you to sell anything and everything under the sun and make a financial fortune while you are at it. The power of Direct Sales is further augmented by the advent of the internet. The internet helps you capture a wider market and reach out to the world if you have well-oiled machinery in place to run your business. It helps the host organization that offers you the direct selling opportunity to save on unnecessary and exorbitant advertising expenditure and target their audience in a more personalized and interactive fashion. The associates are happy because they get a large share of the profit margin with no middlemen involved.

Since there will always be demand for basic products and services that are less prone to fluctuating macro-economic trends, direct sales is a far more dependable source of revenue generation in the current era compared to real estate. The latter is constantly at the mercy of fluctuating economic conditions and is not as spread-out as direct sales.

A real estate business involves numerous operational and administrative costs that are mandatory to sustain it. A direct sales venture in contrast can be launched with unassuming capital and low overhead expenses that have the power to create a greater residual income for the entrepreneur.