New Market Segments

• Market development in any field, including the debt market, means to expand the total market served by a firm. Firms may do this by entering into new segments of a market, according to Business Dictionary.
  
  

Conversion

• In any business, firms may create market development by converting non-users into users, according to Business Dictionary. For the debt market, this means convincing those without debt to invest in the debt market.
  
  

Increasing Usage

• Additionally, firms will also want to increase usage per user to create market development. Firms operating in the debt market attempt to increase the amount of investment from those already invested in the debt market.