Colour is of course one of the most important considerations for a London interior designer when contemplating the

overall design of a room. An experienced interior designer knows that colour need not be expensive – in fact, it can

be as cheap as a can of emulsion paint or a bunch of flowers! Yet above anything else it is colour that can make or break

the interior design of a room.
This article has been written to give a brief overview of the psychology of colour, with specific regard to colour usage

in the world of Interior Design in

London.
Interior designers, product designers and fashion designers are constantly working with colour. For them, the

psychological effect of colour is reality rather than theory.
Let us explore some of the links between colour and the subconscious, or more simply, the moods and feelings different

colours evoke.
Warm colours versus cool colours:

Red, yellow, and orange are always thought of as warm; blues, greens, and violets are cool. However, having said this,

experienced interior designers in London, can fine tune the colour temperature by adding red to cool colours to make them

relatively warmer, and blue to warm colours to cool them down. Grey can be cool or warm depending on the shade –

blue/grey feels icy, red/grey is warmer.
In earlier articles you will find the symbolic aspects of colour discussed, and how different cultures interpret colours

in different ways. In this regard it is also important to look at the psychological associations of each with regard to

interior design in London.
Reddish- browns, russets and ochre are the earth colours – instinctively associated with warmth and cheerfulness

by people who like them, who see their earthiness as an indication of worth and strength when used in an interior design

scheme. Shy, retiring types will find them comforting and soothing as indeed may the sophisticates.

Others, however, dismiss an interior designed around earth colours as dull and uninteresting; even the lighter variants,

such as beiges and sandstones can be considered by some as lifeless and boring.

The dark browns also have supporters and detractors when it comes to interior design. The former think them sensuous,

warm and reassuring; the latter find them drab and lifeless.
Green used in London interior design projects evokes tranquillity, peace, and the countryside. Lovers of green say its

strength is in its natural affinities. Others, less enthusiastic, call it boring, rather than tranquil; uninspiring, rather

than peaceful.
Blues are loved by people in London who can see the mystery of the oceans, space, calm and silence. Some critics say

using deep blues in interior design can evoke coldness and loneliness.