Generation Y always wants to stay connected.
It's who they are.
Gen Y'ers grew up with the internet and cell phones attached to their hips.
Email, text messaging, Facebook and Twitter is how they stay connected.
What is Twitter? How would you explain Twitter to someone who doesn't get the Social Networking frenzy? It's like a Super Target.
It's like going to the grocery store and the mall at the same time; it's a one-stop shop! When you sign onto Twitter, you're signing onto multiple sources of information, for example:

• If you want to know what your friends are doing at work, Twitter tells you.
  
• If you want to know what's going on across the globe, CNN Twitter will keep you up to speed.
  
• If you can't remember what Ellen Degeneres is doing on her show that day, you can find it on Twitter.
  
• If you are a store owner and want to let your followers know about an upcoming sale, you can Tweet about it.
  
• If  you want to send President Obama a message about Bo, the first dog, TWITTER LETS YOU!

"Twitter is not so much about connecting with your friends, it's about broadcasting information.
" Stan Schroeder explained in an article on Mashable, The Social Networking Guide.
It is the ultimate way to connect with companies, organizations and people, while filtering out tweets that are not relevant to you.
As PR, Advertising and Marketing, professionals, we can use Twitter as an important tool in our every day work.
PR practitioners are now using Twitter as a crisis mangament tool.
Using Twitter during a crisis keeps readers updated in real time while using Twitpics to show live footage of a situation as it is happening.
One example where we saw Twitter used during a crisis, was when Scott Monty of Ford Motor Company openly "tweeted" about a situation that developed when a Ford Fan Web site announced to the public that Ford was attacking their site.
Through a series of Tweets, Monty kept followers of his Twitter account up-to-date.
He even asked followers to "retweet" the messages that he posted so that he could reach more of the public.
By keeping the Ford Followers on Twitter in touch with what was going on during the crisis, the Ford Motor Company was letting the public know that they care about the situation and want to find a solution to the problem.
Ad agencies are also taking advantage of this fast moving technology by developing focus groups on Twitter.
Tweeters can quickly let the public know their opinions of brands, products and services, and companies can quickly search them based on key words/phrases.
  According to an Article on AdAge by Lee Mikles, "Twitter has been a great tool for us to monitor buzz about products or campaigns for our clients.
" Social networking sites are more than just keeping connected with friends and family.
Followers can find out what's going on at the White House or even what Ashton Kutcher is doing.
It's a one-stop-shop.
It's like going to Super Target, you can get groceries, household items and the latest fashion trends all at the same place! For PR, Advertising and Marketing practitioners, social media give us the opportunity to quickly learn about our markets.
We have the chance to stay connected with the public, keep up-to-date with current events, gain insight on industry trends and learn more about people's likes and dislikes.
We are being supplied with all the information we could ever ask for.
We just need to make sure we use it.