Social Media Optimization ( SMO ), also called Social Marketing Optimization, refers to the method of optimizing your web site so it can be easily found on Social Media Networks.
This type of optimization is done with the intent to attract more visitors to your web site.
The benefits of SMO is the instant exposure of your web site content to the various social media networks.
Social Media Sites can contain many inbound links to your web pages.
These inbound links will increase the overall ranking of your domain in the search engines.
This will enable your web site to be found easily through the search engines, which means more visitors will come to your site.
All this added traffic serves to expand your online reach and increase your brand awareness, which will ultimately boost your online presence as an authority in your chosen field.
There are many different ways you can optimize your web site so it can be found through the various social media networks.
You can make use of social bookmarking sites and bookmark your web site content so that it can be found easily by people who frequent them.
These social bookmarking sites attract millions of unique visitors every month and if you consistently bookmark your web pages each time you have new information that you want your visitors to see, your links will increase nicely.
You can also make use of social networking sites to spread your message.
These sites allow you to setup an account where you can create a profile and personalize it to match your personal branding.
People who are interested in you or your products will be able to find your profile on these sites.
They can choose to be your fan or follower and whenever you make an update or an announcement on your profile page, your fans and followers will instantly know about it.
You can easily let them know about your latest blog post, your latest product, or what you are currently working on.
Your fans and followers will have a deeper understanding about you and your products which will dramatically help to boost your online presence.
Do not underestimate the power of these social networking sites as they have the potential to help you amass a very large following.
Another social media optimization technique is to syndicate your content through Really Simple Syndication ( RSS ).
This allows you to instantly syndicate your web site content to people who have subscribed to the RSS feed on your domain.
It acts like a news feed and anytime you make updates to your web site, people who subscribe to your RSS feed will be able to see your updates on their RSS reader.
You can also submit your RSS feed to various RSS directories where people can search for RSS feeds that they might be interested in and then, subsequently, subscribe to them for updates.
Knowing the demographics for your web site will help you to plan your social media marketing strategy since all social media networks are not created equal.
The target audiences for each social media network can be very different.
You can analyze the demographics of each social media network or you can hire a competent SEO Company that specializes in the SMO arena.
Either way can prove to be useful in your social media optimization strategy.