How to Write a Good Blog Post
If you have a blog you're likely well aware that filling your blog with content can be very time-consuming.
You want to write a good blog post that gets attention both from your return visitors and from the search engines.
In order to do so it's good to have a process.
The process below is the one I sent to my virtual assistant to help me keep my blog populated with rich content that helps my readers build their businesses.
I hope it helps you to set up your own process.
Purpose: The purpose of this task is to prepare blog posts for publishing.
Posts will be saved in WordPress and assigned to a Virtual Assistant.
The assistant will then log in and prepare posts for the following week.
Information & Websites Needed: - Blog Login - Wordtracker Keyword Tool Login - Stock Exchange - iStockPhoto Directions: 1.
Login to WordPress and click the 'Calendar' link under 'Posts' in order to see what blog posts are to be scheduled for the following week.
You will see the Editorial Calendar and the dates with scheduled posts.
Hold down the 'Ctrl' button while you hover over the blog post you want to edit and then click the 'Edit' link.
This will open up the post in a new tab while keeping the editorial calendar open so you can go back to it and edit another post.
(Note: Step 1 requires you have the free Editorial Calendar plugin installed on your blog) 2.
Next you'll need to prepare the blog post to be published.
Here are the steps: Keyword Subject: Use Wordtracker to look up a keyword phrase for the post.
Spend about 5-10 minutes on the keyword research.
If you can incorporate the phrase into the post subject do so when it makes sense.
Titles: Incorporate the keyword phrase into the blog post title where appropriate.
Bolding & Italics: Use bolding and italics to draw interest where appropriate and useful.
Images: Add an image from the stock photo site.
Add a button that advertises any related products when appropriate.
When saving the image for uploading, save it with the keyword phrase.
Also use the keyword phrase in the alt tag for the image.
Select Category: Use the appropriate category for the post.
The three main categories are Articles, Blog Posts and Video - then there are sub-categories for each of those three main ones.
Add Tags: Adding tags is important so that you can link together related posts.
Use More Tags: The more tag allows the blog post to be only partially shown on the main page.
Insert this tag about two to three paragraphs down the post.
Try to choose a spot where the information is incomplete or interesting so it will draw people to want to click the 'Read More' link and read the whole post.
Now these tips will help you to make a technically sound blog post that has a better chance of getting good search engine rankings but that won't be enough to draw your readers attention.
Another important element to writing a good blog post is to know your market.
Know your readers and what their most pressing needs are.
Address those needs and lead your readers to the next logical step.
You want to write a good blog post that gets attention both from your return visitors and from the search engines.
In order to do so it's good to have a process.
The process below is the one I sent to my virtual assistant to help me keep my blog populated with rich content that helps my readers build their businesses.
I hope it helps you to set up your own process.
Purpose: The purpose of this task is to prepare blog posts for publishing.
Posts will be saved in WordPress and assigned to a Virtual Assistant.
The assistant will then log in and prepare posts for the following week.
Information & Websites Needed: - Blog Login - Wordtracker Keyword Tool Login - Stock Exchange - iStockPhoto Directions: 1.
Login to WordPress and click the 'Calendar' link under 'Posts' in order to see what blog posts are to be scheduled for the following week.
You will see the Editorial Calendar and the dates with scheduled posts.
Hold down the 'Ctrl' button while you hover over the blog post you want to edit and then click the 'Edit' link.
This will open up the post in a new tab while keeping the editorial calendar open so you can go back to it and edit another post.
(Note: Step 1 requires you have the free Editorial Calendar plugin installed on your blog) 2.
Next you'll need to prepare the blog post to be published.
Here are the steps: Keyword Subject: Use Wordtracker to look up a keyword phrase for the post.
Spend about 5-10 minutes on the keyword research.
If you can incorporate the phrase into the post subject do so when it makes sense.
Titles: Incorporate the keyword phrase into the blog post title where appropriate.
Bolding & Italics: Use bolding and italics to draw interest where appropriate and useful.
Images: Add an image from the stock photo site.
Add a button that advertises any related products when appropriate.
When saving the image for uploading, save it with the keyword phrase.
Also use the keyword phrase in the alt tag for the image.
Select Category: Use the appropriate category for the post.
The three main categories are Articles, Blog Posts and Video - then there are sub-categories for each of those three main ones.
Add Tags: Adding tags is important so that you can link together related posts.
Use More Tags: The more tag allows the blog post to be only partially shown on the main page.
Insert this tag about two to three paragraphs down the post.
Try to choose a spot where the information is incomplete or interesting so it will draw people to want to click the 'Read More' link and read the whole post.
Now these tips will help you to make a technically sound blog post that has a better chance of getting good search engine rankings but that won't be enough to draw your readers attention.
Another important element to writing a good blog post is to know your market.
Know your readers and what their most pressing needs are.
Address those needs and lead your readers to the next logical step.
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