The quality of your work, products, and services is of utmost importance.
And, there are other factors that play into your degree of success, including advertising, image, company identity, and more.
When it comes to marketing, visibility must be equally factored into the equation.
One of the most basic principles related to the idea of visibility is repetition.
Marketing experts know that the public must have repeated exposure to your company's name and work.
This pertains to the amount of advertising you invest in and the frequency and methods by which you do so.
In fact, any opportunity to circulate your own name or the business' should theoretically be taken advantage of.
This applies to direct mail campaigns, charity work, public offices, billboards, coupons, mailing lists, and promotional products.
It takes several instances for people to recall a name and begin to form recognizable associations with it.
However, the outcomes of repetition regarding visibility are somewhat unpredictable.
You may be financing some of the best and most circulated ads.
You may be running them in very well known publications.
The truth, and irony, is that smaller bits of advertising can be equally rewarding.
There's no way to predict just what will score that next big lead.
Yes, running a series of ads in a major magazine or newspaper will most likely be of some reward, but a random review, a referral, or positive recommendation may also be responsible for your next hot deal.
Visibility works exponentially as well.
When you break up your marketing and disburse it into different places, your efforts can affect one another.
It is to your benefit that a prospective client may have originally read about you online and then go on to notice one of your adds in a newspaper in a major city.
Furthermore, if he happens to receive a direct mail package encasing a promotional item and possibly then met you at a community benefit supporting a worthy cause, this would create quite an impression.
Repetition is a necessity in advertising, but its effectiveness is further compounded when you back your reputation up with quality and dependability.
Maybe your company is in its early stages and just starting out- maybe your business is older than you are and you could use some tools for heightening visibility.
The circumstances matter very little.
The following ideas are universally applicable.
How would you like to personally increase your visibility? What ways feel most natural for you? If being a part of community and an organization feels comfortable, then dedicate time for these pursuits.
If contributing educational articles to websites and relevant publications is your forte, concentrate on this task.
If you enjoy the social light, make networking a priority.
Ease into a career of exposure by beginning with the methods that suit you best.
Then, allow room for growth.
How can you really impress on the public that you are the best at what you do? Take the opportunity to demonstrate your craft and make your outstanding quality highly visible.
Maybe your business is a landscape architecture firm.
What better way to communicate your expertise to the public than to have one of the most striking outside appearances in town? And, if you're a stylist who works with hair and beauty products, wouldn't it make sense for your physicality to emit the latest in trends and promote absolute style? Never underestimate the power of indirect marketing, especially word of mouth publicity.
A few customers' positive experiences can do wonders for your image and bring in several new leads; on the flip side, even one negative happening can unravel much of the hard work you have accomplished.
For making the most of this type of visibility, handle all customer service issues and public relations activity with extreme care.
The important thing to remember is to stay on top of your game.
Evaluate how your areas of development are working for you.
If you are spending time networking and making an effort to build those contacts, but things don't seem to be happening, take a look at the situation.
Are you immersing yourself in the right events? Sometimes it is a good idea to say "yes" to invites that you might not otherwise.
By breaking out of your habitual patterns, you can sometimes branch out in ways that you have not before.
Visibility is an element of your business that deserves focus.
Never omit it from your discussion of success.
It enhances your image, builds revenue, and secures a promising future.