Have you ever given some thought to what you need to do to attract people to visit the website you just created for them? In case you haven't yet done so, let me take you through five basic steps which you should adhere to if you are looking for an increase in the daily hits to your website.
Step - 1: Aesthetics The most formidable step is designing your websites with aesthetically appealing design and layout.
Put in some eye-catching features to entice the casual web surfer.
Remember - anyone visiting the website must get mesmerized with what meets his or her eyes.
You can't force the user to remain glued to your site.
In case you don't have the adequate expertise in designing a website, it's best to hire web design and development professionals who are a pro at doing this with much ease.
You should also take the SEO factor into account so that your website gets traffic whenever someone keys in the relevant keywords in a search engine.
Step - 2: Information Architecture The website in question should be designed keeping the lay man in mind rather than the tech savvy visitors.
Different websites have got different features.
Sometimes the lack of understanding of these features may force the visitor to quit.
If this happens, it's just matter of time before the website losses the flow of traffic and becomes redundant.
Therefore, your site should have features that are easy to understand and grasp.
It's human nature to refrain from undergoing any complex, nightmarish experience.
If the site visitor is forced to go through such a situation, the impact might be so negative that the user might swear not to ever visit the website again.
Obviously, you don't want that to happen.
So, be very judicious and design a user friendly site.
Step - 3: Open Communication All the fingers aren't the same.
Likewise all the people visiting your website need not necessarily have the same amount of understanding of various features.
Therefore, it will be prudent to keep a 'contact us' feature.
This will eventually facilitate those who want to ask you the doubts they have in their mind.
Having your contact details all prominently displayed will also help build trust in your visitors and they are more likely to contact you for a quote or place orders for your offerings.
Step - 4: Effective Copyrighting Avoid using content that often compels the visitor to take the help of a dictionary.
Always keep in mind that people who have come to your website either want to unwind or are looking for some vital information.
So, try to keep those difficult words at bay.
To sum up, having the best guys who can write short and simple sentences with a "call to action" can bring not only the laurels for the website but also the much needed daily hits.
Step - 5: Add Credibility If it is an informative website, it's always better to mention the source of the information so that the visitor knows the degree of reliability that he/she can place on it.
Keep such information as updated as possible.
On the contrary, if it is a website where the visitor has come to unwind after a hard day's work, keep the content very 'light' and incorporate some fun elements.
So, design a website that appeals to the visual sense of a visitor and ensure that your web copy makes for a compelling read to attract and retain the flow of your web traffic.