It has become easier for many cell phone users to access the internet via their smart phones today than through a laptop.
This can be attributed to the fact that people are hardly ever without their cell phones, and that they now perform searches while they are out instead of waiting until they get home.
Because of this, it is important that you not only design a website that can be easily navigated on a laptop, but also one that can be viewed and navigated through a smart phone.
Below are some steps that you can take to ensure that your website is mobile friendly.

• Entry Pages - The front page of your website should allow the user to access important content either through the use of a list of menu items or by simply placing the actual content directly on your home page.
  Either method will allow smart phone users to find the information they need quickly.
  
• Size - When designing for mobile users, it is important that you take into consideration the size of the screen.
  Because of the limited space available, you may want to add short drop down menus that can make the site easier to navigate and content easier to find.
  
• Target Devices - There are so many different types of mobile devices available for users today.
  You may want to design your site with only a few of the most popular devices in mind.
  This will help you reduce the amount of time you spend creating content for mobile devices that aren't as popular as you may have thought.
  To ensure that you are reaching the right target audience, you may want to ask users which is their preferred type of smart phone.
  This will help to ensure that you are creating content for your targeted market.
  
• Limit The Clutter - To ensure that your website can easily be viewed on mobile devices, you should limit the amount of ads that you feature on each page.
  While having multiple ads may be acceptable on a regular sized screen, they are not very appealing to mobile users.
  They can also slow down the loading time of your pages.
  So, it is best to keep your mobile website as ad free as possible.
  

By implementing some of these tips when designing your website, you should be able to create a site that can be easily viewed and enjoyed on a mobile device.
To ensure that your site is working properly, it is highly recommended that you test the site on a number of different devices.
This will also show you any areas that you may need to improve as well.