Brochure folding makes your brochures more interesting. The manner of folding in coordination with the text and the photos inside the pages makes it more intriguing because your clients might want to learn and read more about your products and services as they turn from page to page. Panoramic photos become more interesting with the proper folding. As the pages are turned, the whole picture is revealed.

Folding often varies depending on the size of the paper that you use. Usually, the bigger the paper, the more folds are needed to come up with the desired size of the brochure.

Single fold or bi-fold is often used for smaller sized papers. If you only have a few photos to show and a few texts to share, minimal printing is only needed thus, smaller sized paper is used. In this case, folding it in the middle may be enough. With such crease, it makes the brochure four pages in total. The font being the first, the back of the front being the second, the inside being the third and the back portion is the fourth.If you are using a small sized paper but you want the end product to be a little more sleek and thinner in width, you can use the tri-fold manner of folding. In order to read the contents of a tri-fold brochure simultaneously, you need to open it completely to see the contents inside. Because they are folded into three equal parts, they often have six pages in total.

Double panelling is another way of folding. In double panels, the paper is folded into four equal parts then the last two folds are slightly narrowed so that they fit perfectly inside the fold. This makes the first fold the front page and the second fold the back page having a total of eight pages.Another technique to fold the brochure into four is the double gate folding. The double gate fold is done by folding the pages into four then folding the outer ends inward. The outer folds are then slightly trimmed to fit exactly inside the gate.

The accordion type of brochure folding is another way to make your brochures more interesting. In this folding technique, they are folded in intervals to resemble the look of an accordion. This works for brochures that are three folds and more. Often, it is used for those that are horizontally long.The French fold is another way of folding your brochures. With the paper in its whole size, it is simply folded in half horizontally and again in half vertically. You can also do this by folding it in half horizontally then using tri-fold vertically. This kind of folds works best for those with big pictures and those with maps to show directions to your location.
Aside from the layout, the colour and the paper to be used, another thing that you need to consider in making a brochure is the brochure folding.