Build a Following

• One of the primary duties of any social media related job is to build a following online, sometimes with a target audience in mind. Creativity is called for when building followers on Twitter, attracting fans to a Facebook page or increasing viewers on YouTube. While well-known companies quickly build a following online based on their name alone, other companies use promotional incentives to attract a following.
  
  

Follow a Strategy

• Social media experts who represent organizations strive to be strategic and concise when displaying messages or posting videos online. They clearly portray benefits related to an organization's products or services. They align social media promotional efforts with the organization's other marketing activities.
  
  

Monitor Feedback

• Social media sites typically allow current or potential customers to provide feedback on an organization's products or services. This feedback allows a company to develop an improved sense of what their customers want. Social media experts may spend a considerable amount of time answering questions posted by customers online.