We all want the best, regardless of what we are discussing.
We want the best husband, the best car, the best home in the neighborhood.
We want to be the best tennis player, the best concert cellist and the best lover in the world.
And we want our business to be the best that it can be, including having the best conversion rate possible.
We want to be the best and we are willing to spend our ad revenue to assure that this is what happens.
We all know that an Internet marketing campaign is a much faster paced concept than that of the more traditional ad campaigns.
We also know that things are doing in a slightly different manner when we are talking about the two.
Traditional marketing campaigns are built around the right audience, set into motion and then allowed to bring in the customers at will.
Typically the results are known after a quarterly report is generated, at which time the campaign is declared a success or a failure and adjusted accordingly.
With Internet marketing, the campaign is generated and based around a target audience as well, but here is where the two marketing types part ways.
Of Internet marketing will often be changed daily often several times a day as the numbers are checked as they come in.
What the company is looking for with their ad campaigns is the best conversion rate meaning that traffic that has been brought to their site has either made a purchase or given their personal and identifying information which qualifies the visit as a generated lead.
Depending on the software and the criteria that it requires, it will rate the visit as a success if one or the other is accomplished.
In some cases, however, the visit it only counted as a conversion if there is a transaction which is slightly different.
A transaction means an actual purchase was made and not just a generated lead.
By keeping an eye on your best conversion rate, you can adjust the campaign to be as beneficial as possible.
For instance, if you know that one of the links that you are currently using is only bringing in a few leads and no sales, you can drop that link altogether and find a better link relationship.
On the other hand if you know that one of your links is bringing in a lot of traffic as well as a lot of transactions you will want to strengthen and increase this link as much as possible.
Adjusting your campaign daily allows you to save time, money and effort in the long run by stopping the need to pay for actions that are not giving you visits, leads or transactions.