What Is the Facebook EdgeRank Score?
If you are new to Facebook, then you may not have heard about the Facebook EdgeRank score.
However, because of how important it is, the individual handling your Facebook management needs to understand this score and what it can mean for your business.
To begin this process, the first thing you need to understand is that not every item you post is actually seen by your fans.
Instead, it is estimated that approximately 10 per cent of your fans ever see the posts that you make.
This is the results of the formula that builds the Facebook EdgeRank score.
This prevents people from seeing a jumbled mess.
When Facebook posts content to walls they take into account a number of different factors.
For example, the actual interaction between users and the page interacting with them, the age of the post and what the content is.
All these elements determine whether or not you will actually end up seeing a score.
Facebook then goes and determines who will find your content useful and who will most likely be interested in seeing what you are posting as well.
What your Facebook management professional should understand is that the algorithms created are designed to ensure that only the top stories for a user rank.
Thanks to the ever-changing news feed, companies are finding it more difficult to find a balance to reach their target audience with the constant flow of content coming in.
However, there are some key things you can do to help ensure that your overall Facebook EdgeRank does spike with your posts.
For example, video and picture posts are going to have more bearing than those that are plain text.
When a fan shares your content, your score goes up and more people end up seeing the content that is there, which boosts your score for those that are already fans of your page.
This is a delicate process that has to be done in a short period of time because you need to rank in both recent and top stories for you to make the impact that you are looking for.
Otherwise, there is less of a chance of users actually seeing your posts.
This means you need to find the perfect balance and to avoid spamming your fans.
Instead, try to connect with them on content that will be important to them and watch as their comments start pouring in.
Remember, the goal here is to connect with your audience.
That will only happen when you boost your Facebook EdgeRank.
To begin this process, take a moment to work with your Facebook management professional and determine a course of action that will help to boost your visibility through ethical means.
However, because of how important it is, the individual handling your Facebook management needs to understand this score and what it can mean for your business.
To begin this process, the first thing you need to understand is that not every item you post is actually seen by your fans.
Instead, it is estimated that approximately 10 per cent of your fans ever see the posts that you make.
This is the results of the formula that builds the Facebook EdgeRank score.
This prevents people from seeing a jumbled mess.
When Facebook posts content to walls they take into account a number of different factors.
For example, the actual interaction between users and the page interacting with them, the age of the post and what the content is.
All these elements determine whether or not you will actually end up seeing a score.
Facebook then goes and determines who will find your content useful and who will most likely be interested in seeing what you are posting as well.
What your Facebook management professional should understand is that the algorithms created are designed to ensure that only the top stories for a user rank.
Thanks to the ever-changing news feed, companies are finding it more difficult to find a balance to reach their target audience with the constant flow of content coming in.
However, there are some key things you can do to help ensure that your overall Facebook EdgeRank does spike with your posts.
For example, video and picture posts are going to have more bearing than those that are plain text.
When a fan shares your content, your score goes up and more people end up seeing the content that is there, which boosts your score for those that are already fans of your page.
This is a delicate process that has to be done in a short period of time because you need to rank in both recent and top stories for you to make the impact that you are looking for.
Otherwise, there is less of a chance of users actually seeing your posts.
This means you need to find the perfect balance and to avoid spamming your fans.
Instead, try to connect with them on content that will be important to them and watch as their comments start pouring in.
Remember, the goal here is to connect with your audience.
That will only happen when you boost your Facebook EdgeRank.
To begin this process, take a moment to work with your Facebook management professional and determine a course of action that will help to boost your visibility through ethical means.
Source...