If you are not competing to be the best, then you can honestly say your not succeeding at being the best.
Competition is a major force in the business market.
It essentially dictates the success of one's company.
Come to think of it, competition is a driving force in most areas of success.
Take for example, the world of sports.
As the NFL playoffs and championships are fast approaching, each football team strives for a competitive edge.
Teams and players battle everyday in practice and on the field competing against one another to make themselves a top of all the other teams.
It is the driving force to be the best team.
In order to obtain that supremacy and recognition, each team spends long hours on film study to pin point their competitions tendencies and their weak spots.
However, that is only a small factor into actually obtaining the upper hand.
Imagine if the Green Bay Packers knew the Chicago Bears every play design and formation.
They would dismantle the Bears and it would not be a fair match.
Conversely, this would challenge the Bears to adjust their formations and play calls.
The business world can learn a thing or two from the fierce competition of sports.
Businesses need not to only develop and sell good products but they also need to know the competitors, their tendencies, and weaknesses in order to successfully gain a little edge.
Business and influence marketing is not much different than football: everyone wants to win.
One of my favorite quotes read, "Success is when opportunity meets preparation," and I think that is absolutely true in this case.
Business can not succeed with opportunities alone; they need to be prepared and the best way to do that is to know your competition and that in itself will lead you to the championships!