The Secrets to a Successful Small Business Website
The secret to a good website is thorough planning, quality content and good marketing. Planning involves working out who your target customer is and creating your website around their needs. Consider who your target demographic is and consider what they would be looking for in your business. If your demographic is older customers, a website should be easy to use and cater for those with poor vision, for example.
It is also important to consider the spending habits of your demographic and base your branding around that. If you offer a budget product, there is little point in designing an extremely elegant, expensive looking website because this could instantly put off potential customers. On the other hand, if you sell a high end product, ensure that your website appeals to a high end customer.
Even when customers are looking to buy a product, they donâEUR(TM)t necessarily want to be sold to. Sometimes, offering customers useful and informative advice is a great way to gain trust before they decide to buy from you. Maybe a customer will stumble upon your website when researching a product and come across your handy FAQ page, the customer could bookmark this page or even follow you on Twitter and come back to you one day when they need to buy a product.
A recent article noted that in the United States, the most successful swimming pool maintenance company is a sole trader who provided customers with an extensive list of questions and answers rather than a huge corporate business with a huge budget. This proves that providing your customers with quality information is incredibly important.
Great web design is rendered useless if customers canâEUR(TM)t actually find you. Your website should be built to be search engine friendly. Once your website is complete, getting it to list naturally for a keyword (e.g. Shropshire web design) is an important method of bringing in more business. If you have a lot of time to commit, you could learn SEO for yourself. Otherwise, you could find a reputable SEO agency to carry out the work on your behalf. SEO is an ongoing process which many businesses prefer to outsource.
If youâEUR(TM)re restricted on time, you could try out PPC, another way of advertising your business to list on search engines. The difference with PPC is that you pay per click, so it is potentially costly.
It is also important to consider the spending habits of your demographic and base your branding around that. If you offer a budget product, there is little point in designing an extremely elegant, expensive looking website because this could instantly put off potential customers. On the other hand, if you sell a high end product, ensure that your website appeals to a high end customer.
Even when customers are looking to buy a product, they donâEUR(TM)t necessarily want to be sold to. Sometimes, offering customers useful and informative advice is a great way to gain trust before they decide to buy from you. Maybe a customer will stumble upon your website when researching a product and come across your handy FAQ page, the customer could bookmark this page or even follow you on Twitter and come back to you one day when they need to buy a product.
A recent article noted that in the United States, the most successful swimming pool maintenance company is a sole trader who provided customers with an extensive list of questions and answers rather than a huge corporate business with a huge budget. This proves that providing your customers with quality information is incredibly important.
Great web design is rendered useless if customers canâEUR(TM)t actually find you. Your website should be built to be search engine friendly. Once your website is complete, getting it to list naturally for a keyword (e.g. Shropshire web design) is an important method of bringing in more business. If you have a lot of time to commit, you could learn SEO for yourself. Otherwise, you could find a reputable SEO agency to carry out the work on your behalf. SEO is an ongoing process which many businesses prefer to outsource.
If youâEUR(TM)re restricted on time, you could try out PPC, another way of advertising your business to list on search engines. The difference with PPC is that you pay per click, so it is potentially costly.
Source...