Commercial signage is used to identify a business or attraction publicly, it helps in way finding and also provides an advertisement to customers and prospective customers.
In societies where reading and writing levels are poor signs can often display images that provide information rather than words.
Since literacy has improved worldwide overall signs often now include the business name in the form of a logo as well as images.
Often signs come in a range of different styles, colours and sizes and each commercial sign system carries out the job of attracting and identifying the business of the company that owns the sign.
The majority of commercial signs are ordered and purchased by the business owner or company after careful consultation with a signage company.
Often large commercial companies will provide small signs to places that provide their products.
For example a pub may be supplied with some wall signs by certain drinks companies in order for them to alert customers to the fact that they are stockists.
Big advertising billboards are commonly rented by companies in order to promote their business and make the public aware of what they have to offer.
There are also generic signs such as the, 'welcome to fabulous Las Vegas,' sign which has become an attraction in its own right.
Signs can be extremely popular tools for advertising and encouraging people to buy or try a particular product.
Signs can also be used commercially to warn of dangers such as overhead pylons or trains.
Using signs to provide warnings also often entails images rather than wording.
This shows how powerful images on signs can be and possibly how images are still seen as being better on signs that wording sometimes.
When creating signs there is a lot to think about, signs are essential and need a lot of planning and preparation in order to work efficiently.