The person who said to never judge a book by its cover has obviously never experienced marketing for an ebook.
With all the marketing competition fighting for attention, customers have unconsciously developed a mechanism for considering (or ignoring) a product.
Scams and low-quality merchandise are rampant, putting them on the defensive.
Unfortunately, this means that your market determines if the eBook that you're selling is worth their time by glancing at its cover for a few seconds without looking for further information.
You need to adjust to this reality as a marketer and make the look of your product sell as much as its features can.
An eBook cover designer adheres to this very reality.
When you're selling an ebook, the cover design shouldn't look cheap or haphazardly put together.
Most potential clients would make a beeline for the opposite direction.
As previously mentioned, scams are quite popular and one needs to take care not to look like one.
Most versions of an eBook cover designer have wide selections of professional-looking themes and styles to catch the attention of and impress a potential client.
The final product should look clean and crisp - easy on the eyes and more likely to be taken seriously.
With an eBook cover designer, the ability to create 3D images of your product is often quite easy.
Customers would naturally want to know what the eBook would look like in reality.
It may seem like a trivial thing, but visual representation has been known to incite action.
When all other factors are equal and it finally comes down to aesthetics, you won't regret your visual marketing efforts.
Another benefit to consider is that most versions of an ebook cover designer would hardly confuse a non-technical person.
If you're worried that you don't have the skill to pull off an impressive eBook cover, an eBook cover designer is a point-and-click tool that can produce 3D images as good as any other ebook's.
In terms of price, an eBook cover designer is also the better choice.
Whereas consulting firms or freelance artists charge by project, an eBook cover designer is usually a one-time investment for the long-term.
Not only can these products handle all of your present and future eBook cover projects, they typically can design many other product designs for use with downloadable software, DVD's, audio products and more.
Designing quality eBook covers is a simple and powerful way to visually represent your product.
The cover has the ability to draw in or drive away sales.
Purchasing an eBook cover designer can be the critical move that ensures the success of your online business.