If you want your copy to have a high conversion rate, you have to focus on more than just writing. You also have to be familiar with your audience and make them believe you have something they need. The copywriting tactics that follow have been shown to produce good results.

The headline surely has the most importance. That's right, your copy would not be any good if the headline is too weak. People tend to browse when they're surfing the net, so you only have a moment to attract them. Your sales letter should have a catchy heading to stop the user. So how exactly do you know your headline is good and really worthy? Using various headlines and rotating them will give you the info needed on which is more successful. For an effective headline there are no fast rules to follow. The goal is to have the customer attentive and wanting to read your sales copy. If you were to look at copywrites in the past you would see that their headlines were very effective. So the headline itself isn't nearly as important as how you write it for maximum impact. Think out of the box and you'll be able to stand out from the competition. There are many reasons why your headline would work or wouldn't work but it is definitely one of the strongest elements. And yes, don't make it too long, not more than 17 words.

There are plenty of ways you can increase your product's perceived value throughout the body of your sales copy. You might include a free bonus for every customer who buys. Let's admit that we love getting a free bonus. Customers like to pay less for more. By Giving away free bonuses with the main product it give the customer the impression that the value of the product is greater and their price is a killer deal. There have also been customers who just bought the product for the bonuses included.

Yes, the effect is that great. Depending on what bonus you included and how you position yourself will affect the success of the product. Try to offer something of value that compliments your primary product in some way. Don't just include bonuses because you have the ability to.

The key is to keep it as straightforward as possible. That's the golden rule of copywriting. Never make your copy too difficult and instead make it as easy as possible. Your words should be simplified and you should make your copy extremely effortless to follow. As long as your readers can understand it easily. Many people think copywriting is really difficult because it uses a difficult writing structure. The hard and fast facts are that copy is very easy to write.

And in no way pushes the prospect away.

No matter what do not let the sales slip away from your grasp. With a quality copy you can reach a level of success that you never imagined. After all, if you're selling a product, it all comes down to bringing in the profits.