Advertising Tips - How To Write An Ad That Works
Are you testing and tracking your advertising results? Do you know which ads are doing well and which ones aren't? Are you confident about what needs to be done in order to make your ads work? If you answered "no" to all of these questions, then I think it's safe to say that you need some work with your advertising in order to get the results that you dream of.
In this article, we will take a look at some tips that you can use to improve all of your advertising results and to close more visitors on doing what you want them to do.
Here's the first tip for writing a good ad.
1) Make sure your headline is good You will want to ensure that your headline is above par.
You headline is 80% of your ad's success, so a good one is necessary to make your ad work.
In some cases, a small change was all that was needed to see double-digit response in an ad.
You never know what can make all the difference when it comes to your ad's success, and your headline plays a key part in it.
It will help to put your biggest benefit inside of your headline.
You should use "trigger words" or "trigger phrases" that will help you to connect with your readers and get them interested in what you have to say.
Good trigger words and phrases that you can use are "secrets", "how to", "discover", "learn", and even "why".
Here's another tip for making your ad a success.
2) Reinforce your headline in your body copy The body part of your ad should act as teaser because it precludes your main offer.
One thing that you shouldn't try to do is sell your offer in the body part of your ad.
With that being said, you should use the 2-step approach to marketing to close your prospect on your ad.
The 2-step approach is merely a way of gathering your prospect's name and contact information to follow up on them later on in the marketing cycle.
Here's the last component that is essential.
3) Your call to action Your call to action should be able to close your prospect on taking an action.
It doesn't matter if you want them to call, visit your website, or mail in their request - your call to action should accurately state what it is that you want them to do and that they should do it now.
Take these tips and use them to have the kind of success that you desire in your business.
Good luck with using these tips to have advertising success.
In this article, we will take a look at some tips that you can use to improve all of your advertising results and to close more visitors on doing what you want them to do.
Here's the first tip for writing a good ad.
1) Make sure your headline is good You will want to ensure that your headline is above par.
You headline is 80% of your ad's success, so a good one is necessary to make your ad work.
In some cases, a small change was all that was needed to see double-digit response in an ad.
You never know what can make all the difference when it comes to your ad's success, and your headline plays a key part in it.
It will help to put your biggest benefit inside of your headline.
You should use "trigger words" or "trigger phrases" that will help you to connect with your readers and get them interested in what you have to say.
Good trigger words and phrases that you can use are "secrets", "how to", "discover", "learn", and even "why".
Here's another tip for making your ad a success.
2) Reinforce your headline in your body copy The body part of your ad should act as teaser because it precludes your main offer.
One thing that you shouldn't try to do is sell your offer in the body part of your ad.
With that being said, you should use the 2-step approach to marketing to close your prospect on your ad.
The 2-step approach is merely a way of gathering your prospect's name and contact information to follow up on them later on in the marketing cycle.
Here's the last component that is essential.
3) Your call to action Your call to action should be able to close your prospect on taking an action.
It doesn't matter if you want them to call, visit your website, or mail in their request - your call to action should accurately state what it is that you want them to do and that they should do it now.
Take these tips and use them to have the kind of success that you desire in your business.
Good luck with using these tips to have advertising success.
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