The appearance of your website is an important aspect of the success of your website on the internet. Your company, products or services will literally be judged by the appearance of your website.

Poor web design is one of the leading causes of business failures. There are thousands of Internet businesses struggling to make a living online. Most, make very little or no money and end up closing their website in defeat.

Discount Web design have received many email over the years from struggling Internet marketers wanting to know if we could look at their site and tell them what they're doing wrong. Most of the time, we can tell them the problem as soon as their website has loaded -- poor web design. They failed to take the time to learn how to properly design their sites -- how to design a professional looking site specifically designed to sell their products and services.

If you really want to succeed, you must take the required time to educate yourself about professional web design.

When you begin designing your website, your goal should be to create a template that you can use to create each page of your website. This will give your entire site the same look and feel. Pages should resemble in terms of design so viewers know the site they are surfing.

Using latest techniques like CSS, try to display your content in sections like a newspaper, set up a specific number of rows and columns.

Your home page is the storefront for your business and should specifically let your visitors know exactly what you're offering. If your potential customer can't find your product or service, they definitely won't waste time looking for it. They'll go on other websites. They're visiting your site for a specific purpose. They want something your site offers. Provide them with what they're looking for and you'll reap the benefits.

Branding will play a major role in your success. Make sure you place your company logo and slogan in the top left corner of each page. This will not only assist your visitors in remembering your site, but it will also give your pages the same look and feel.

Instead of trying to cram all your content into your main page, consider creating sections. These sections can contain highlights of your information with a link to further information. You can set your sections up in tables with colored heading sections for information such as articles, products or whatever you'd like.

It's much better to keep your main page down to the most essential elements and link to the detailed informational pages.

A good rule of thumb is "less is more." In other words, keep your main page as small as possible and include your most important elements.

When you begin designing your pages, keep in mind, your visitors may enter your site from pages other than your main. Make sure you include good navigational links on every page. Place your navigational links together at the top, bottom, left or right side of the page. Use tables to neatly align your links and maintain a nicely organized and uniform appearance throughout.

Try to keep the number of clicks required to get from your main page to any other page on your site down to three or four.