Video blogging is sometimes called "vlogging" and has seen a huge increase in popularity since 2006.
Blogging is a way of writing or providing written content for others to sign on and stay informed.
Video blogging has the same theory, except it is based on videos rather than all written material.
There are many articles or text type informational pieces included in some vlogging, but the majority is based on video information.
Possibilities are limitless and can really increase sales because most people are highly visible creatures.
Instead of them having to take the time to read the information they are able to actually watch it.
Some web owners make sure that they have videos that are interesting, colorful and even comical.
This keeps the viewers attention and also provides them valuable information.
Think of video blogging as almost an attempted commercial.
It is certainly not portrayed as a sales pitch, but that is exactly what they can target.
With all the technology such as cell phones, video cameras and other recording devices it is easy to develop video marketing.
There are many software packages that can help site owners prepare and piece together their own video to make it look professional and customize it to the needs of the company.
It takes a great deal of creativity to think of the types of video blogging that will provide a successful campaign, but it is possible.
This form of marketing can provide efficient advertising without a great deal of financial backing, giving the owner a good bang for their buck.