How to Build a List of Customers While Building Your Business
In any marketing online,one of the most important goals that you can achieve is to build a list of potential customers that will at some point in time buy from you.
In building your list of potential customers you will actually be building your business.
On the internet if you do not have a list of potential customers then you have wasted a lot of time and money promoting your web site for nothing.
Yes nothing.
If you have no list then you do not have a business.
Off line businesses do exist that do not have a list.
A good example is the Fast Food Industry.
No list, but the customers have a craving desire for the food products that the restaurant sells.
Another example is the phone company or the cable company, or the utility company.
Most retailers try to obtain their lists by offering credit cards to customers.
More and more offline companies know the value of a list.
Not so with internet businesses; as you must have a list because people click away from your store or web site as fast as they arrived there.
The percentage of sales on the internet is in the neighborhood of 1 to 5 percent.
At that percent of sales you had better sell to your list or go broke.
If your product is a repeat product or as they say a consumable product then so much the better.
If your product is a digital product then so much the better.
If your selling a material product like cameras then you had better make a list to sell your customer, camera parts.
Ok, you get the point.
Now how do youbuild a list when your trying to make sales? Its a simple strategy.
You simply give away to your potential customers useful FREE information on the subjects that they are looking for information on.
You give this information on a web page which is called a squeeze page.
You design or outsource to a web designer a page which is designed to obtain customer email addresses in exchange for useful information on the products that your customers are searching for.
As the potential customer receives the FREE INFORMATION he is then directed to your sales page, which is selling critical information or a product that is similar to the original Free Information he or she requested.
Remember your Free Information is solving a problem or answering a specific need of your potential customer.
Perhaps your potential customer fails to purchase at this time.
Which is more then likely as he has searched many internet sites for similar information or products( Your competition) But you have his or hers email address as you have given them value and have built a relationship with them..
You can send a follow up for similar offers for similar products or offer a discount for the same product.
You have now built part of your list for your future business.
That is how you make sales and build a list.
In building your list of potential customers you will actually be building your business.
On the internet if you do not have a list of potential customers then you have wasted a lot of time and money promoting your web site for nothing.
Yes nothing.
If you have no list then you do not have a business.
Off line businesses do exist that do not have a list.
A good example is the Fast Food Industry.
No list, but the customers have a craving desire for the food products that the restaurant sells.
Another example is the phone company or the cable company, or the utility company.
Most retailers try to obtain their lists by offering credit cards to customers.
More and more offline companies know the value of a list.
Not so with internet businesses; as you must have a list because people click away from your store or web site as fast as they arrived there.
The percentage of sales on the internet is in the neighborhood of 1 to 5 percent.
At that percent of sales you had better sell to your list or go broke.
If your product is a repeat product or as they say a consumable product then so much the better.
If your product is a digital product then so much the better.
If your selling a material product like cameras then you had better make a list to sell your customer, camera parts.
Ok, you get the point.
Now how do youbuild a list when your trying to make sales? Its a simple strategy.
You simply give away to your potential customers useful FREE information on the subjects that they are looking for information on.
You give this information on a web page which is called a squeeze page.
You design or outsource to a web designer a page which is designed to obtain customer email addresses in exchange for useful information on the products that your customers are searching for.
As the potential customer receives the FREE INFORMATION he is then directed to your sales page, which is selling critical information or a product that is similar to the original Free Information he or she requested.
Remember your Free Information is solving a problem or answering a specific need of your potential customer.
Perhaps your potential customer fails to purchase at this time.
Which is more then likely as he has searched many internet sites for similar information or products( Your competition) But you have his or hers email address as you have given them value and have built a relationship with them..
You can send a follow up for similar offers for similar products or offer a discount for the same product.
You have now built part of your list for your future business.
That is how you make sales and build a list.
Source...