How To Build A WordPress Theme - The Elements of a WordPress Sales Page
WordPress is a great platform to use for sales websites.
While WordPress was initially designed to be a blog platform, its customizability has made it able to more than just a blog.
Themes and plugins made by WordPress users has enabled WordPress to be used as a company website, a magazine website, and even a sales and marketing website.
There are a lot of WordPress themes online that can help make your basic WordPress installation into a highly effective WordPress sales page.
The aim of a sales page is to try to convert site traffic into sales.
This means designing the page to effectively sell the product every time a visitor loads the page.
Regardless of the product, an effective sales page follows a certain formula with a few minor tweaks for a proper sales pitch.
A sales pitch follows a linear step by step process to try to convert a site visit into a sale.
The steps are the following.
Header - This is the first part of the page that the site visitor will see.
The headline is where you try to hook your visitors and slowly reel them in by continuing to read down the whole sales page.
This means huge eye catching fonts for the product or service name accompanied by a sales tagline designed in such a way that it can grab a visitor's interest.
Introduction/Overview - This element briefly presents the site visitor all the essential details of the product or service that the sales page is trying to pitch.
This is where the page starts to present all the selling points of the product and tries to inform the site visitor of the benefits they will have if they acquire the product or service.
Features/Benefits/Specifications -while the introduction or overview briefly lists all the benefits that a visitor can have if they purchase the product or service the sales page still needs to give more detail of the product feature in order to keep reeling in a visitor's interest.
This part of the page presents in detail all the best features and benefits of a product and how it will help improve the site visitor's well being if they purchase it.
Most site visitors will reach a sales page through targeted ads, thus a sales page sets their content specifically to their target market.
Product previews/how to guides - this is where the WordPress sales page presents how easy it is to use their products.
Often this entails screenshots or video captures for software products, videos of products in action or informative videos about a certain kind of service.
This section tries to convince the visitor that learning how to use the product will not require too much time or a steep learning curve.
Value Promotion - this section represents the last few steps of a sales pitch process.
This is where the sales page tries to convince the visitor that they are going to get more value for their money as it tries to show all the benefits the visitor will get for the price they are paying.
Money back guarantee as well as relevant reviews should be placed here.
Ordering - this is now the last and final part of a WordPress sales page.
If a site visitor is convinced that purchasing the product the page is trying to sell will prove beneficial for them, they will definitely want to order or purchase the product right away.
This is where the sales page presents the ordering information and provides instructions on how to purchase the product thus turning a site visit into a sale.
While WordPress was initially designed to be a blog platform, its customizability has made it able to more than just a blog.
Themes and plugins made by WordPress users has enabled WordPress to be used as a company website, a magazine website, and even a sales and marketing website.
There are a lot of WordPress themes online that can help make your basic WordPress installation into a highly effective WordPress sales page.
The aim of a sales page is to try to convert site traffic into sales.
This means designing the page to effectively sell the product every time a visitor loads the page.
Regardless of the product, an effective sales page follows a certain formula with a few minor tweaks for a proper sales pitch.
A sales pitch follows a linear step by step process to try to convert a site visit into a sale.
The steps are the following.
Header - This is the first part of the page that the site visitor will see.
The headline is where you try to hook your visitors and slowly reel them in by continuing to read down the whole sales page.
This means huge eye catching fonts for the product or service name accompanied by a sales tagline designed in such a way that it can grab a visitor's interest.
Introduction/Overview - This element briefly presents the site visitor all the essential details of the product or service that the sales page is trying to pitch.
This is where the page starts to present all the selling points of the product and tries to inform the site visitor of the benefits they will have if they acquire the product or service.
Features/Benefits/Specifications -while the introduction or overview briefly lists all the benefits that a visitor can have if they purchase the product or service the sales page still needs to give more detail of the product feature in order to keep reeling in a visitor's interest.
This part of the page presents in detail all the best features and benefits of a product and how it will help improve the site visitor's well being if they purchase it.
Most site visitors will reach a sales page through targeted ads, thus a sales page sets their content specifically to their target market.
Product previews/how to guides - this is where the WordPress sales page presents how easy it is to use their products.
Often this entails screenshots or video captures for software products, videos of products in action or informative videos about a certain kind of service.
This section tries to convince the visitor that learning how to use the product will not require too much time or a steep learning curve.
Value Promotion - this section represents the last few steps of a sales pitch process.
This is where the sales page tries to convince the visitor that they are going to get more value for their money as it tries to show all the benefits the visitor will get for the price they are paying.
Money back guarantee as well as relevant reviews should be placed here.
Ordering - this is now the last and final part of a WordPress sales page.
If a site visitor is convinced that purchasing the product the page is trying to sell will prove beneficial for them, they will definitely want to order or purchase the product right away.
This is where the sales page presents the ordering information and provides instructions on how to purchase the product thus turning a site visit into a sale.
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