It is obvious that to grow and prosper in any business, you need to follow strategic marketing techniques.
Today, using different web platforms for commercializing is a new trend that is increasingly been adopted by the entrepreneurs.
While it is economical for the businessmen to spend in this form of marketing, it also brings in a huge traffic of potential customers to the official website hence increasing sales.
In a nutshell, you can say that social media marketing is the business strategy to attract and retain online customers through a social media network.
By now you must have understood that social media marketing is different from the commercialization techniques that companies normally follow.
Marketing on social media like Facebook has many nuances that you must know in order to achieve success in your online marketing ventures.
One of these is the various software applications that can be imbibed into the Facebook profile pages.
These applications make the pages user-friendly.
By using various software applications in your pages you can increase enhancing its functionality.
The following are some of the functions that you can add to your profile by installing various user-friendly applications:

1. You can initiate a conversation with your potential clients and can introduce your company's decisions to them.
   As the World Wide Web is reachable to a large section of population in the world, the influence of a discussion here is multi-dimensional.
   There is certain application software that could help you to create a discussion environment for a favorable two-way communication.
   
2. There are certain applications that allow the users to navigate from the pages in social media marketing sites to the official website or weblogs.
   These types of applications are helpful in directing traffic to the main sites.
   Remember that your main motto is to generate traffic to your official site.
   So use an application which would easily direct the traffic to the official pages.
   
3. One strategy of this marketing is to participate in the various events and discussions.
   You can contribute to the vastness of Web by adding your company's pictures and videos in the social media page.
   While your presence will be felt far and wide across the Web via search engines, it will allow you to share your videos and newsletters to the members of the social media.
   

Thus we can say that with the proper addition of various applications you can reach a high level of commercializing your business.