Many business owners do not equate blogging with business promotion because they regard blogging as simply being the online version of traditional journaling or at best, a rant expressed over the web.
However, with latest website promotion techniques having undergone several upgrades and top search engine (read Google algorithms) criteria for online popularity having changed considerably, business blogging is a great marketing tool that is effective, easy to use and free! (If you write your own blogs, that is!) On a serious note though, even if you hire a blog writer to create original, well researched, friendly blog posts on a regular basis, it would still be more cost-effective than traditional marketing techniques that require $1000 investments across a few months to deliver relevant traffic results.
Even then, converting traffic to web sales raises more questions.
This is why quality blog posts published on a regular basis help maintain the crucial connect with the target readers and is a proven, affordable method for improving web business presence.
For, this kind of blogging helps direct already interested online searchers locate your business online and make the decision to buy from you.
It's true that Google loves a good blog that has keyword rich content delivered in a reader-friendly manner with appropriately tagged images (these boost your search engine marketing efforts).

• Consistency is just as important as delivering good blog content is.
  This is a fact that many new web business owners tend to overlook in promoting their business online.
  Most website owners have the wrong impression that a few blogs posted on the top free blogging platforms and high ranking article directories integrating do-follow back links to their website are adequate for driving targeted traffic to their website via their business blog.
  
• Think of it this way: if you had a storefront business, would you just be open for business on one day of the week? No? Well, the same principle for success applies to your business blog, that is, if you want to generate fresh leads from it, because business blogging is a proven method for complementing your website sales.
  
• Regularly maintained blogs provide a great source for driving more traffic from your blog readers of specific niche topics to your website whether selling products or services.
  So, it makes sense to use at least some of your online marketing dollars and ingenuity to come up with fresh blog content on a regular basis, with the objective of building up a loyal community of readers before introducing your sales pitch to them (in subsequent blogs).
  
• Also, keep in mind, in order to achieve the best online exposure for a business, website owners need to implement a good keyword strategy, build and maintain a quality business blog that utilizes all the latest web software and tools for ensuring the blog is search engine friendly and user-friendly across different levels.
  For example, a little-known fact about popular business blogs is that most use a clever mix of free and paid SEO plugins to help boost value for readers, control spam comments and respond in a timely manner to new visitors and returning prospects.
  
• One of the best blogging tips I can give you as a professional blog writer is to include links to valuable resources, comment on related posts by other writers in your blog network so you get quality backlinks and more readers for your blog.
  
• Don't forget to work on building Squidoo blog (lenses) for adding value to your business blog.
  This strategy ensures your blog ranks high on Google, Yahoo, MSN, Alexa, Bing etc.
  with the right keywords, recommended keyword density and quality rich content that keeps readers coming back for value-based blog posts, like 'A Guide To,' 'Top 10' list type articles, 'How To' blog content and 'Tips' based posts.
  

Remember, business blogging is pretty easy if you focus on consistency in quality blogs, post regularly and interact in a friendly manner with your readers, since happy readers will return for your latest post - and are likely to recommend your blog to other online users too!