When many real estate professionals and investors think of "short sale leads" they think of going to a company and getting a list.
This list is of people who have missed a payment (or more than one) which means they are the most probable candidates for a short sale.
It's a simple formula and the list can be easily obtained for cheap.
If getting this list is so easy, why can't everyone take a massive amount of listings? Before you rush out to buy a list, consider the following two items:

1. The same list can be sold to 10's of thousands of people
2. Even if someone is late on a payment it doesn't mean they are ready to short sale

A list of people who are late on their mortgage is a great place to start, but it won't magically bring you 20+ short sale listings monthly.
Calling through the entire list might not give you the leverage in your business that you truly desire.
To get the most eager prospects contacting you we invite you to consider a different approach.

• Get the List & Have a Plan - Getting a list of people who are behind in their payments is a great start.
  Trying to find people who are in need of a short sale in a neighborhood can be far too expensive without having the notification of who is already behind.
  Getting results comes down to what you do after you have your list.
  While the list can be duplicated by 10's of thousands of people your approach to attacking the list can be unique.
  By putting a plan into action that involves mail, websites, social networking and a powerful marketing message you will quickly separate yourself from the competition.
  
• Short Sale Strategy - To have prospects call you for help, we would invite you to consider an approach that gives sellers the opportunity to reach out to you on their terms.
  They are already in a tough position and they don't want to be "sold" to.
  When you can give them the opportunity to get information easily (through websites, reports, and even recorded hot lines) you can allow the short sale leads to come to you.
  
• Reach them in the Mailbox - The reality is that people are scared to mail.
  They see the expense of.
  25-.
  40 per person as too expensive.
  When you can overcome this fear of mailing you can reach sellers with powerful postcards and letters and compel them to action.
  When those prospects pick up the phone (or visit your website) you have now generated your own short sale lead!

By having a strategy that involves a targeted list and a balanced marketing attack you will be able to generate your own short sale leads daily that you can transform into listings.
Discover how to generate short sale leads today with a complete short sale marketing system.