2 Simple Techniques to Quickly Start Marketing Your Business
So, you've finally gotten the business of your dreams up and running.
You've figured out the perfect product or service to offer, paid your startup costs, and now you're excited to get out there and start making money.
However, before you start making plans to become the next big Global 500 company, you still need one key thing: customers.
Today, we'll be taking a look at two low-cost yet essential methods for marketing a new business.
1.
Memorable Business Cards The business card is the heart of your company's image.
Generic, unattractive business cards can turn away potential customers, while unique, aesthetically-pleasing cards can have the opposite effect.
The proper use of color, font, and even the shape of the card itself can magnetically draw in future business, leaving a lasting effect.
Hiring a graphic designer is highly recommended for achieving the maximum impact with your business cards.
Once you have the perfect card, don't just hand them out.
Start leaving your cards in public forums; coffee shops, bulletin boards, and other similar venues are a great (and free) way to spread the word about your business.
2.
Creating an Online Presence If the business card is your company's heart, then a well-designed website is the company's soul.
In the modern world, a website is almost required for success, no matter how small the business, and a poorly-designed website reflects badly on the company.
Your website should have a similar color scheme to the business cards, and depending on how trendy your company is, you may consider using Adobe Flash over a standard HTML website.
Either way, your website should be easy to navigate, as well as offering valuable services to your customers.
Don't just give a description of your company; offer some kind of interactivity that draws the customers to your website, as well as encourages them to return in the future.
Once your website is online, be sure to include the URL on your business cards.
While a good website will get hits from word of mouth, you may also consider using an online advertising service like Google AdWords to further expand your online presence.
You've figured out the perfect product or service to offer, paid your startup costs, and now you're excited to get out there and start making money.
However, before you start making plans to become the next big Global 500 company, you still need one key thing: customers.
Today, we'll be taking a look at two low-cost yet essential methods for marketing a new business.
1.
Memorable Business Cards The business card is the heart of your company's image.
Generic, unattractive business cards can turn away potential customers, while unique, aesthetically-pleasing cards can have the opposite effect.
The proper use of color, font, and even the shape of the card itself can magnetically draw in future business, leaving a lasting effect.
Hiring a graphic designer is highly recommended for achieving the maximum impact with your business cards.
Once you have the perfect card, don't just hand them out.
Start leaving your cards in public forums; coffee shops, bulletin boards, and other similar venues are a great (and free) way to spread the word about your business.
2.
Creating an Online Presence If the business card is your company's heart, then a well-designed website is the company's soul.
In the modern world, a website is almost required for success, no matter how small the business, and a poorly-designed website reflects badly on the company.
Your website should have a similar color scheme to the business cards, and depending on how trendy your company is, you may consider using Adobe Flash over a standard HTML website.
Either way, your website should be easy to navigate, as well as offering valuable services to your customers.
Don't just give a description of your company; offer some kind of interactivity that draws the customers to your website, as well as encourages them to return in the future.
Once your website is online, be sure to include the URL on your business cards.
While a good website will get hits from word of mouth, you may also consider using an online advertising service like Google AdWords to further expand your online presence.
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