Do You Know What Your Market Really Wants?
Before ramping up your marketing when sales are disappointing, take a step back and ask yourself, "Do I know what my market really, really wants?" Being able to answer that question is the key to growing your business.
By focusing on what people want, rather than on what you hope to sell them, you can begin to see the kind of success you desire.
If you suspect you're wasting time by marketing something people don't really want, here are some principles to ponder: People buy what they want, not what you think they need.
You're going to get a lot of resistance to your marketing if someone thinks they're being shoehorned into buying what they don't want.
No matter how loudly you proclaim your product's benefits, your market won't respond if they don't want the product.
To continue doing so is a lot like speaking a different language and shouting to be understood.
People need to feel good about what they've bought.
One way to zero in on what your market wants is to develop empathy with that group of people.
You must connect emotionally with how they feel about purchasing.
When you've put yourself in someone else's shoes, you begin to understand how they feel.
What are their hopes and dreams? What do they fear? What keeps them awake at night? If you've done a good job of pinpointing a target market, you should be able to learn these things easily.
Until you do, you're wasting time on marketing that won't work, because you don't yet know what products they'll feel good about buying.
People buy products when they feel they've been understood.
No matter what logical explanation someone can give for buying a product, underneath it is the belief they've been understood.
Someone knew enough about who they were to make a product that fits them.
So, how will you know when you've learned what your market really, really wants? You'll know, because that's when it all becomes easier.
There's no need to push or shove someone into buying, because they want what you're offering.
It will be such a revelation to learn how easy selling your products can be when they're what your market wants.
Once that happens, you'll begin to hear from your clients how grateful they are for your products.
Everything about how you do business will be transformed, because you've taken the time to learn what your market wants.
You've made the effort to step into their shoes and understand what makes them tick.
And that effort pays off in products that really meet the needs of your market.
So, if you're still struggling to sell your products, or it feels as though you're pushing people into buying what they don't want, it's time to take inventory.
Here are five questions to answer before trying again to sell your products:
Once you know the people in your market very well, the products you offer them will meet their needs.
And that's what people really, really want.
By focusing on what people want, rather than on what you hope to sell them, you can begin to see the kind of success you desire.
If you suspect you're wasting time by marketing something people don't really want, here are some principles to ponder: People buy what they want, not what you think they need.
You're going to get a lot of resistance to your marketing if someone thinks they're being shoehorned into buying what they don't want.
No matter how loudly you proclaim your product's benefits, your market won't respond if they don't want the product.
To continue doing so is a lot like speaking a different language and shouting to be understood.
People need to feel good about what they've bought.
One way to zero in on what your market wants is to develop empathy with that group of people.
You must connect emotionally with how they feel about purchasing.
When you've put yourself in someone else's shoes, you begin to understand how they feel.
What are their hopes and dreams? What do they fear? What keeps them awake at night? If you've done a good job of pinpointing a target market, you should be able to learn these things easily.
Until you do, you're wasting time on marketing that won't work, because you don't yet know what products they'll feel good about buying.
People buy products when they feel they've been understood.
No matter what logical explanation someone can give for buying a product, underneath it is the belief they've been understood.
Someone knew enough about who they were to make a product that fits them.
So, how will you know when you've learned what your market really, really wants? You'll know, because that's when it all becomes easier.
There's no need to push or shove someone into buying, because they want what you're offering.
It will be such a revelation to learn how easy selling your products can be when they're what your market wants.
Once that happens, you'll begin to hear from your clients how grateful they are for your products.
Everything about how you do business will be transformed, because you've taken the time to learn what your market wants.
You've made the effort to step into their shoes and understand what makes them tick.
And that effort pays off in products that really meet the needs of your market.
So, if you're still struggling to sell your products, or it feels as though you're pushing people into buying what they don't want, it's time to take inventory.
Here are five questions to answer before trying again to sell your products:
- What is most important to the people in my target market?
- What problems keep them awake at night?
- What is the desired end result they're hoping for?
- Does my product help them solve their problems and reach their goals?
- Do I need to change my products so that they do?
Once you know the people in your market very well, the products you offer them will meet their needs.
And that's what people really, really want.
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