The great thing about having an email list is that you can send promotional material to it easily because the people in the list are actually anticipating what it is that you have to offer.
In addition to that, people have easier access to what you are offering them and they can dive right into it, as opposed to trying to find what it is you are offering on the internet at their own free will.
The most important thing that you need to remember as you collect information from people interested in your product is that they are looking for someone they can ultimately to trust to be reliable enough to supply them with information that they can use for themselves and/or their family.
You need for them to trust you very quickly.
Her are 4 ways to gain the trust of your subscribers.
1.
The first thing that you need to do is pose as the expert.
You have to come off as the know it all in your industry so that they can feel comfortable with buying from you.
The subscriber has to feel that you know exactly what you are talking about no matter what they are asking you or what you are offering.
2.
The second thing that needs to be take into account is to give periodic updates on your product knowledge.
talk about guidelines, distribute articles out to the list on the subject matter, small hints etc.
3.
Don't give a bunch of hype about your product or service.
make sure you are living up to what you are promoting.
4.
The last most important thing you need to remember is letting people know that they have a way out if they are uncomfortable with what you are offering or if they simply change their minds.