Why You Need A Blog On Your Company Website
In today's competitive world, you can no longer ignore the power of the internet in communicating with your target market and bringing into their attention your product and services.
As a business owner, you may have already paid someone to design your company website or may have designed it yourself.
This is a good step in creating your online presence which can rake in more exposure to your products rather than traditional off site advertising such as paid ads in newspapers, magazines and the like.
Online marketing is also many times cheaper and has a higher potential of success than traditional, more expensive advertising models.
By adding a blog to your company website, you gain further advantages such as the following 1.
Unlike a static company website, you can consistently update blogs, which would allow your site to be crawled by Google more regularly, which results to increasing your Google page rank.
2.
You can easily create an RSS feed which would include updates from your blog.
This would create more interest with your readers, and would help you establish your brand.
3.
You can encourage your readers to write comments on your blog posts.
You can get to know your frequent visitors better.
4.
You can ask a guest blogger to post an article on your blog.
Your guest should be an authority on your niche, who may either be endorsing one of your products or sharing an insight about a topic related to the industry or sharing a how-to article which should also be related to your niche.
5.
Most readers would prefer reading blog articles which add value to their surfing experience, without being exposed to a sales pitch.
You can do an article related to your product and then provide a link to your main site.
This is why most businesses now link a blog site to their homepage, and most are even linked to their social networking page (Twitter, Facebook, etc).
Every time they update their blogs with interesting articles, they can immediately tweet about it or "like" it on their Facebook page.
This creates viral traffic, making them gain immediate online exposure even more.
Try linking a blog to your company homepage and see your traffic increase.
You can keep the interest of your regular visitors to your site through new, relevant articles or videos.
Not sure how to get your blog filled with relevant content? Consider hiring an article writing company to help you get your blog updated regularly with interesting and compelling articles.
As a business owner, you may have already paid someone to design your company website or may have designed it yourself.
This is a good step in creating your online presence which can rake in more exposure to your products rather than traditional off site advertising such as paid ads in newspapers, magazines and the like.
Online marketing is also many times cheaper and has a higher potential of success than traditional, more expensive advertising models.
By adding a blog to your company website, you gain further advantages such as the following 1.
Unlike a static company website, you can consistently update blogs, which would allow your site to be crawled by Google more regularly, which results to increasing your Google page rank.
2.
You can easily create an RSS feed which would include updates from your blog.
This would create more interest with your readers, and would help you establish your brand.
3.
You can encourage your readers to write comments on your blog posts.
You can get to know your frequent visitors better.
4.
You can ask a guest blogger to post an article on your blog.
Your guest should be an authority on your niche, who may either be endorsing one of your products or sharing an insight about a topic related to the industry or sharing a how-to article which should also be related to your niche.
5.
Most readers would prefer reading blog articles which add value to their surfing experience, without being exposed to a sales pitch.
You can do an article related to your product and then provide a link to your main site.
This is why most businesses now link a blog site to their homepage, and most are even linked to their social networking page (Twitter, Facebook, etc).
Every time they update their blogs with interesting articles, they can immediately tweet about it or "like" it on their Facebook page.
This creates viral traffic, making them gain immediate online exposure even more.
Try linking a blog to your company homepage and see your traffic increase.
You can keep the interest of your regular visitors to your site through new, relevant articles or videos.
Not sure how to get your blog filled with relevant content? Consider hiring an article writing company to help you get your blog updated regularly with interesting and compelling articles.
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