The Internet has taken advertising to a new level. Online advertising works on the concept of reaching your potential clients exactly at the moment when they are interested in your offering. To explain with an example, consider that the user enters a keyword phrase in the search engine, say, newspaper advertising agency in the UK. Google will list the URLs of companies in the UK that specialize in newspaper advertising. The user can then click on the URLs and reach the websites for more information. In this way, Internet advertising is very audience specific.

With this said, it is also important to remember there are millions of domains registered on the web, so online advertising is also about making your presence felt in the infinite space that is the Internet. For your website to appear in front of your potential clients, you need to have an advertising strategy in place, which should ideally combine both offline and online advertising practices.

Let us first take the case of online advertising. There are various ways you can advertise on the Internet. One such way is banner advertising. Banners are clickable ads that appear on websites and can generate new traffic to your website. The greater the traffic to your website, the higher the chances of being listed in the first page search results, and therefore, the higher the visibility of your offering to your potential clients.

For the highest traffic, you can have your banner ads placed in the leading online newspapers. For example, you can use banner advertising with the Guardian. The online version of the newspaper registers around 12 million visits per month, which means your banner ad can get guaranteed upwards of 10,000 impressions each month. Needless to say, this type of online advertising is excellent value for money and is very affordable for small businesses keen to boost their sales.

You can greatly increase your potential clients by supplementing online advertising with print newspaper advertising. Newspapers not only have their own loyal following but they also ensure a greater recall value for an ad. For many, reading newspapers is a leisure activity. Added to this is the fact that people can read the newspaper any time, any where, in a coffee shop or on their way to work. Newspapers imply a greater acceptance and so a greater trust. Online advertising is about reaching your potential clients instantly. Newspaper advertising, on the other hand, is ideal for a long term message and a greater recall value. By combining online advertising with print advertising, you can take advantage of both long term and short term gains.