Learn From Issuing Refunds
There is a certain pleasure that comes with every e-mail notification that you have made a sale.
It doesn't matter if it is a large sale or small or if it is your first sale or hundredth, there is that brief moment of excitement.
No matter what else has gone wrong in your bid to make a living online, a sales notification can help you feel like you just might make it after all.
(Cue the Mary Tyler Moore theme song.
) Then you get a follow up e-mail mail notifying you that a refund had either been granted or requested.
This can quickly take the wind out of your sails but it does not have to take the wind out of your sales.
Take the opportunity to learn from refunds.
Give The Refund Depending on the payment processor you use, the refund may be automatic or you may have to initiate the refund.
Unless your sales copy explicitly stated that you would not be giving refunds (not a good idea) you should ensure the customer receives the refund immediately.
You do not want to risk problems with your payment processor.
If PayPal, for example, is the only method you have of receiving payment, you do not want to risk having your account suspended by having someone file a complaint against you.
There will be other sales so just let this one go.
Ask Questions You may offer a no questions money back guarantee but that does not mean you should not ask questions.
After you have issued the refund, write a brief e-mail telling the customer you are sorry that the product did not meet his or her expectations and that you hope the refund process went smoothly.
Ask them if they would write a brief explanation detailing the problems they had with product so you can attempt to fix the issue.
Thank them for their time and apologize again for any inconvenience.
This shows the person that you are concerned about the products you sell and that you believe in customer service.
This may convince them to do business with you again while at the same time giving you some insight into problems with your product.
Get Rid Of That Product Some people buy products and then ask for a refund just to get the product for free.
Some people will buy a product and really hate it and never ask for a refund.
Neither is an ideal situation.
If people really do not like your product then you should re-evaluate your decision to sell it.
Generating sales is difficult enough in the first place without the added work of issuing refunds.
If you cannot address and fix the problems people have with your product then you need to stop selling it.
You don't want to become known as the seller of junk.
Unless you are the creator of the product, fixing the problem may not be a possibilty.
On the other hand, if you are simply reselling a product then you can easily remove it without losing too much time or money.
It doesn't matter if it is a large sale or small or if it is your first sale or hundredth, there is that brief moment of excitement.
No matter what else has gone wrong in your bid to make a living online, a sales notification can help you feel like you just might make it after all.
(Cue the Mary Tyler Moore theme song.
) Then you get a follow up e-mail mail notifying you that a refund had either been granted or requested.
This can quickly take the wind out of your sails but it does not have to take the wind out of your sales.
Take the opportunity to learn from refunds.
Give The Refund Depending on the payment processor you use, the refund may be automatic or you may have to initiate the refund.
Unless your sales copy explicitly stated that you would not be giving refunds (not a good idea) you should ensure the customer receives the refund immediately.
You do not want to risk problems with your payment processor.
If PayPal, for example, is the only method you have of receiving payment, you do not want to risk having your account suspended by having someone file a complaint against you.
There will be other sales so just let this one go.
Ask Questions You may offer a no questions money back guarantee but that does not mean you should not ask questions.
After you have issued the refund, write a brief e-mail telling the customer you are sorry that the product did not meet his or her expectations and that you hope the refund process went smoothly.
Ask them if they would write a brief explanation detailing the problems they had with product so you can attempt to fix the issue.
Thank them for their time and apologize again for any inconvenience.
This shows the person that you are concerned about the products you sell and that you believe in customer service.
This may convince them to do business with you again while at the same time giving you some insight into problems with your product.
Get Rid Of That Product Some people buy products and then ask for a refund just to get the product for free.
Some people will buy a product and really hate it and never ask for a refund.
Neither is an ideal situation.
If people really do not like your product then you should re-evaluate your decision to sell it.
Generating sales is difficult enough in the first place without the added work of issuing refunds.
If you cannot address and fix the problems people have with your product then you need to stop selling it.
You don't want to become known as the seller of junk.
Unless you are the creator of the product, fixing the problem may not be a possibilty.
On the other hand, if you are simply reselling a product then you can easily remove it without losing too much time or money.
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