The best way to SEO optimize your website
SEO or Search Engine Optimization is a technique used for improving website SERP (Search Engine Results Page) ranking.
SEO is divided into two parts: onpage and offpage SEO. On-page SEO is basically making sure that your website looks nice to search engines. In case your website is unoptimized you'll rank worse. Off-page SEO on the other hand is usually not so whitehat and is mostly achieved by building backlinks. This can be done by: article submission, blog commenting, social media, directory submission, etc.
There are plenty of factors that help website's Search Engine Results Page ranking (Google for example considers about 200 factors). In this guide we'll discuss some positive and negative factors.
First let's list some positive factors:
- External Link Popularity (quantity/quality of links - the more and better quality (for example website's Page Rank) links, the better)
- Diversity of Link Sources (links from many different root domains)
- Keyword Use in the Root Domain Name (keyword should be used in the domain name e.g.: keyword.com or new-keyword.com)
- Keyword Use Anywhere in the H1 Headline Tag (H1 is the most important and visible H tag and it carries the biggest weight, so keyword should be used in H1 tag)
- Keyword Use in the Page Name URL (keyword should be used in subdomain name e.g.: yourdomain.com/folder/keyword.html)
Secondly let's see some factors that will hurt your ranking:
- Link Acquisition from Known Link Brokers/Sellers (search engines are in possesion of huge lists of websites that are known to be link sellers and you should avoid buying links anyway)
- Links from the Page to Web Spam Sites/Pages (creating links to known/blacklisted web sites will only do you harm)
- Frequent Server Downtime & Site Inaccessibility (this is a no brainer - web site has to be up 24/7 no matter what; just get a reliable web hosting even if it's not the cheapest!)
- Hiding Text with CSS by Offsetting the Pixel display outside the visible page area (doing margin: -9999px will hide your link for sure, but search engines might detect that)
- Hiding Text with CSS display:none; (you can hide link by setting visibility to hidden but search engines might detect that!)
The most important factor is for your site to be online most of the time. You can accomplish that with buying reliable web hosting service which most of the time isn't the cheapest, but you shouldn't count your dollars here, because if you're not online, you don't exist! I've had really good experience with Hostgator which is considered one of the best (if not the best) web hosting companies. Their plans are fantastic, prices good and support fantastic.
SEO is divided into two parts: onpage and offpage SEO. On-page SEO is basically making sure that your website looks nice to search engines. In case your website is unoptimized you'll rank worse. Off-page SEO on the other hand is usually not so whitehat and is mostly achieved by building backlinks. This can be done by: article submission, blog commenting, social media, directory submission, etc.
There are plenty of factors that help website's Search Engine Results Page ranking (Google for example considers about 200 factors). In this guide we'll discuss some positive and negative factors.
First let's list some positive factors:
- External Link Popularity (quantity/quality of links - the more and better quality (for example website's Page Rank) links, the better)
- Diversity of Link Sources (links from many different root domains)
- Keyword Use in the Root Domain Name (keyword should be used in the domain name e.g.: keyword.com or new-keyword.com)
- Keyword Use Anywhere in the H1 Headline Tag (H1 is the most important and visible H tag and it carries the biggest weight, so keyword should be used in H1 tag)
- Keyword Use in the Page Name URL (keyword should be used in subdomain name e.g.: yourdomain.com/folder/keyword.html)
Secondly let's see some factors that will hurt your ranking:
- Link Acquisition from Known Link Brokers/Sellers (search engines are in possesion of huge lists of websites that are known to be link sellers and you should avoid buying links anyway)
- Links from the Page to Web Spam Sites/Pages (creating links to known/blacklisted web sites will only do you harm)
- Frequent Server Downtime & Site Inaccessibility (this is a no brainer - web site has to be up 24/7 no matter what; just get a reliable web hosting even if it's not the cheapest!)
- Hiding Text with CSS by Offsetting the Pixel display outside the visible page area (doing margin: -9999px will hide your link for sure, but search engines might detect that)
- Hiding Text with CSS display:none; (you can hide link by setting visibility to hidden but search engines might detect that!)
The most important factor is for your site to be online most of the time. You can accomplish that with buying reliable web hosting service which most of the time isn't the cheapest, but you shouldn't count your dollars here, because if you're not online, you don't exist! I've had really good experience with Hostgator which is considered one of the best (if not the best) web hosting companies. Their plans are fantastic, prices good and support fantastic.
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