Article Marketing Tips – Quality Content Gets You Syndication And Authority
Why spend time writing articles and then posting them to somebody else's site? The reason is that they get you traffic through backlinks. They also give you a chance to publish, get syndicated and establish yourself as an authority.
There's just one catch – the articles have to be good.
That's right – You can't just hack out a bunch of keyword-stuffed filler crap and expect it to do well on article directories. They should be written for people to read and not just search engines, with quality content that's engaging, informative and easy to read.
How Syndication Gets You Noticed
Syndication means that some other webmaster basically lifts your article and puts it on their site. This is effectively stealing, right? It all depends on how you look at it. When other people "borrow" content from article directories, they're supposed to leave the resource box intact. This is the spot where you have your call to action and backlink to your site. Some unscrupulous spammy types steal your content without the active link, but that's just the price you pay. The world is full of jerks who are desperate to make a quick buck and it stinks when they steal your content.
But when your content is syndicated with the link intact, this gets more traffic to your site. Just like the article directory, you can use their site's SERP ranking to get more traffic to your site. Google sees you as an authority when you're published on multiple sites, so this offers some good advantages.
Article Marketing Establishes Authority
You can write short articles that basically pre-sell the product you're promoting and you'll get traffic, but this won't be long-term traffic. If you've got plans to really make money online, you have to use long-term methods. Through your articles, social media and whatever other outlets you can find, you should be building authority.
Authority means that people trust you and the information you provide. You're seen as an expert in your field. This creates loyalty, which leads to long-term sales. If you promote good products and always offer value to your customers, they'll keep coming back for more. This is how you create success online in the long run. You become something of an internet celebrity in your niche and people know you're not just scamming them for a quick buck.
Why Lousy Content Doesn't Cut It
Lots of internet marketers have had success by doing the absolute minimum. They write articles that are more hype than substance, plaster them all over the internet, and then make money through affiliate marketing. They use their crap articles to promote a crap product, and people buy it for a while. This is one way to make a quick buck but it's not a long-term strategy for success. These same marketers would never dream of putting their actual name on anything they sell.
You don't really have to worry so much about the quality of your content if you're doing a quick affiliate marketing campaign, but if you want to establish authority in your niche, build a good list, and ensure long-term sales of whatever products you're promoting, the quality needs to be there.
How To Write Quality Content
It's well worth your time as a marketer to sit down and learn how to write. You should put some time into researching your articles so that they contain real information your readers can use, and also learning how to make your writing unique. These two things will make your content stand out from the rest.
If you don't want to spend time writing good content just to give it away to directories, then post your content on your site first. Get them indexed by Google, and then give them to the directories. There's always the risk that your article posted on the directory will get all the traffic, but it's just a risk you have to take if you want to do article marketing.
Remember that no one method works for everybody. And also, if you don't like writing or you're not sure you can write really good content, hire an article ghost writer to do it for you. Writing awesome content that gets readers clicking is what they do!
There's just one catch – the articles have to be good.
That's right – You can't just hack out a bunch of keyword-stuffed filler crap and expect it to do well on article directories. They should be written for people to read and not just search engines, with quality content that's engaging, informative and easy to read.
How Syndication Gets You Noticed
Syndication means that some other webmaster basically lifts your article and puts it on their site. This is effectively stealing, right? It all depends on how you look at it. When other people "borrow" content from article directories, they're supposed to leave the resource box intact. This is the spot where you have your call to action and backlink to your site. Some unscrupulous spammy types steal your content without the active link, but that's just the price you pay. The world is full of jerks who are desperate to make a quick buck and it stinks when they steal your content.
But when your content is syndicated with the link intact, this gets more traffic to your site. Just like the article directory, you can use their site's SERP ranking to get more traffic to your site. Google sees you as an authority when you're published on multiple sites, so this offers some good advantages.
Article Marketing Establishes Authority
You can write short articles that basically pre-sell the product you're promoting and you'll get traffic, but this won't be long-term traffic. If you've got plans to really make money online, you have to use long-term methods. Through your articles, social media and whatever other outlets you can find, you should be building authority.
Authority means that people trust you and the information you provide. You're seen as an expert in your field. This creates loyalty, which leads to long-term sales. If you promote good products and always offer value to your customers, they'll keep coming back for more. This is how you create success online in the long run. You become something of an internet celebrity in your niche and people know you're not just scamming them for a quick buck.
Why Lousy Content Doesn't Cut It
Lots of internet marketers have had success by doing the absolute minimum. They write articles that are more hype than substance, plaster them all over the internet, and then make money through affiliate marketing. They use their crap articles to promote a crap product, and people buy it for a while. This is one way to make a quick buck but it's not a long-term strategy for success. These same marketers would never dream of putting their actual name on anything they sell.
You don't really have to worry so much about the quality of your content if you're doing a quick affiliate marketing campaign, but if you want to establish authority in your niche, build a good list, and ensure long-term sales of whatever products you're promoting, the quality needs to be there.
How To Write Quality Content
It's well worth your time as a marketer to sit down and learn how to write. You should put some time into researching your articles so that they contain real information your readers can use, and also learning how to make your writing unique. These two things will make your content stand out from the rest.
If you don't want to spend time writing good content just to give it away to directories, then post your content on your site first. Get them indexed by Google, and then give them to the directories. There's always the risk that your article posted on the directory will get all the traffic, but it's just a risk you have to take if you want to do article marketing.
Remember that no one method works for everybody. And also, if you don't like writing or you're not sure you can write really good content, hire an article ghost writer to do it for you. Writing awesome content that gets readers clicking is what they do!
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