Like with most areas of marketing, the tracking of results is necessary in order to determine the success of your campaigns.
Tracking needs to be done on a regular basis so that you know your strategies are working.
A good tracking system can save you time and money as it will help you to determine which strategies are not working, or not worthwhile.
The various options available for tracking the results of your online marketing campaign will be discussed in this article.
With banner ads, business owners have a simple way of tracking their effectiveness.
By placing a unique code in the banner ads, click feedback will be supplied each time someone clicks on the ad.
This transmission of data allows the business owner to determine which ads are getting the most clicks.
Also, by split testing different banners on similar websites, he gains extra information on determining which of the two works better.
This split testing is crucial for online marketing companies as they will use the data to tweak and continually improve their campaigns and thus, increase their income.
Using the same banner ad across many different websites will also provide feedback which can be used to decide which websites are generating the most traffic.
It can be determined to be beneficial to discontinue banner ad campaigns on websites which are not producing results.
Affiliate marketing is also another effective online marketing strategy, but again only if the results are tracked.
Tracking is necessary here as most affiliate programs pay similarly to a commission, and tracking top performers will tell the business owner who to spend their time on.
It can also be useful if numerous ads are running on a multitude of affiliate websites as it indicates which are the most effective.
The tracking techniques for banner ad marketing is similar to affiliate marketing.
Unique codes can be placed in the ad so that data is collected when someone clicks through the ad.
Simply monitoring the results of the campaign is another way to evaluate the results of an online marketing strategy.
This tracking is crucial when considering the type of marketing campaign you want to run.
If a newly launched banner ad campaign across a number of websites suddenly results in an increase in traffic and sales, then chances are the campaign was a success.
The problem, however, with using this comparison is that it is not accurate in determining precise successes or fails.
Having your traffic and sales increase after launching a banner ad campaign across a dozen websites is great, but you may not be aware which of the sites is the top performer.
For example, your advertisement may be running on five different websites but only one of these websites may be attracting attention for your business.