How To Capture Fragile Attention Spans
Our prospects email boxes are loaded with email every day, coupled with their busy lifestyle, their attention span is bound to be short. In this article we will explore the methods of capturing fragile attention span.
The general rule for email marketing is the closer you relationship to your subscribers, the longer your email can be. However, do not take anyone for granted.
You still have to grab the persons attention with a clear and emotional driven subject heading. Stir your subscribers interest with possible solution to their problems. In this way, you are differentiating yourself with your competitors.
Make response simple and easy. Do not ask for more information from your subscribers than you need. Information greed invades privacy of your subscribers and may turn them off.
Write as non commercially as you can: share experiential background with your readers. Write as if you know that person and the reader will join in the assumption. This will enhance communications and improve the relationship. Be careful not to border on insults and breach of privacy.
Thank your readers for things they have done : when they subscribes, when they orders, or reorders, when they fill in your survey list. Show them you care. On the opposite, when they complain or ask questions through the email, answer quickly and thank the individual for his/her feedback as well.
In summary, personalize your email so that you can capture fragile attention spans. Most of your competitors would not even do that. A complaint aimed at you is better than a complaint aimed outside.
Now that you have received tips on how to boost your internet marketing business, I have an interesting story to share.
A miser bought a piece of gold with all his hard earned money, which he buried in the ground beside an old well. He visits the site daily.
One of his friends noticed he visited the site often and decided to spy on his actions. He soon found out the location of the gold and stole it.
The miser, upon the next visit, wailed in sadness when he found the hole empty and his gold gone.
A neighbor, seeing him full of sadness and grief, and learning the reason why, said Go and put a stone in the hole and pretend the gold is still there. This will make you feel the same as before; when the gold was in the hole, you did not make use of it.
The general rule for email marketing is the closer you relationship to your subscribers, the longer your email can be. However, do not take anyone for granted.
You still have to grab the persons attention with a clear and emotional driven subject heading. Stir your subscribers interest with possible solution to their problems. In this way, you are differentiating yourself with your competitors.
Make response simple and easy. Do not ask for more information from your subscribers than you need. Information greed invades privacy of your subscribers and may turn them off.
Write as non commercially as you can: share experiential background with your readers. Write as if you know that person and the reader will join in the assumption. This will enhance communications and improve the relationship. Be careful not to border on insults and breach of privacy.
Thank your readers for things they have done : when they subscribes, when they orders, or reorders, when they fill in your survey list. Show them you care. On the opposite, when they complain or ask questions through the email, answer quickly and thank the individual for his/her feedback as well.
In summary, personalize your email so that you can capture fragile attention spans. Most of your competitors would not even do that. A complaint aimed at you is better than a complaint aimed outside.
Now that you have received tips on how to boost your internet marketing business, I have an interesting story to share.
A miser bought a piece of gold with all his hard earned money, which he buried in the ground beside an old well. He visits the site daily.
One of his friends noticed he visited the site often and decided to spy on his actions. He soon found out the location of the gold and stole it.
The miser, upon the next visit, wailed in sadness when he found the hole empty and his gold gone.
A neighbor, seeing him full of sadness and grief, and learning the reason why, said Go and put a stone in the hole and pretend the gold is still there. This will make you feel the same as before; when the gold was in the hole, you did not make use of it.
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