An SEO expert is acutely conscious of the fact that a heavy web site is as unhealthy as an obese human being. As such, even if your site has a very good design and contains all the necessary information, an SEO specialist will put it through a weight loss regimen to ensure its optimum performance. The main problem with a heavy site is that it will take too much time to load, and will not lend itself to easy navigation. Site visitors will not have patience to wait for such a tortoise-like site. They will go in search of faster sites, even if your site has valuable information to offer. Your SEO expert will manage the sprucing up through various means.

An SEO specialist will typically reduce the use of flash to make sure that a site loads faster and is easy to navigate. While flash applications help in creating animations and also make a website attractive, it is quite bulky, and slows down the site. Another reason for an SEO specialist avoiding flash is that certain devices like smart phones do not support flash. As such, if the target market is likely to contain people using these latest gizmos, use of flash will also not help in widening customer base. Compressing web pages is another way in which your SEO expert will reduce the size of your site. There are many sites that do the job, and there are web optimization tools like GTmetrix that can compress pages. Another way in which your SEO specialist will compress pages is by gzip compression. While gzip compression will substantially reduce the size of your website, one problem with it is that web browsers of all users may not support gzip. Target market analysis will be necessary before deciding whether to use gzip.

Besides compressing web pages, an SEO expert may also lessen the number of pages. The main information will always be contained in the home page or in the two or three main pages. Every web visitor may not require the wider information contained in the other pages. So these pages are kept apart in a way that they can be downloaded by those who require extra information. Such separation will make the site lighter and faster. Java archive files are used by many an SEO specialist to make the site more streamlined. Directories and files can be bundled into a single file in this file format which is also known as jar files and have the extension .jar. A site becomes light when jar files are used because a whole set of files can be downloaded as one file.

Optimizing graphics is another way in which an SEO expert will reduce the size of a website. File size of an image can be reduced to one-fifth of its original size without in any way lessening its visual quality. There are many graphics optimization websites across the internet, and a lot of optimizing can be done using Photoshop itself. Google has many tools like PageSpeed, Speed Tracer, Chrome Developer Tools, Hammerhead, PageSpeed Service etc. that are used by an SEO specialist to speed up websites. The size of a site has to be controlled not just to make it user-friendly but also to make it search engine friendly.