Ecommerce Web Design - Making Your Visitors Make a Purchase
Unlike Conventions websites that are meant for providing information and other services, an ecommerce website is designed to accomplish one thing, i.
e.
making their visitors make a purchase.
In order to achieve this, an ecommerce website designer needs to consider a number of selling principles.
This article is dedicated to making you understand all the design aspects that go into making a great ecommerce website.
Besides the fact that all website including ecommerce sites need to be well organised, user friendly and attractive, there are some features that are exclusive and at times, indispensable for an ecommerce web site.
Here are some of the features, rather principles that an ecommerce website cannot do without: First and foremost a designer needs to understand that people love to shop at online stores that are well laid and provide a great shopping experience.
If the shopping experience is tedious, the customer knows that there are other websites available that will do for him, what you can't.
Trust is an issue when you want customers to buy products from a place that is not physically accessible and from an owner that cannot be seen.
You will need to provide sufficient information about the owner of the website and why your website and its products and services can be trusted.
A website, besides being user-friendly needs to be attractive and informative.
You need to remember at all times that there is no dearth of online competition.
Businesses prosper and then go bankrupt more often in the online world than in the physical world.
Besides the above mentioned points, let us take a look at a few more design aspects.
These are: Layouts The site needs to do want a customer wants it to, in a few easy steps.
If it takes too much time for the customer to reach a particular page, he may just lose interest in shopping from you and move over to another site where he can do it easily.
Feedbacks After your customer has finished making the purchase, you need to ask them about their experience of using your website.
Include a small feedback form but don't make it too long.
References Go ahead and ask your customers for references as well.
Assure them of the privacy of all the information they are going to provide you.
Make sure you stand by what you say! Website Optimisation So you've designed a great looking website and are sure that there is no other website, quite like yours! Well, even this does not assure that you will be able to sell your products better than others.
Remember that a customer cannot shop on a website that is not visible to him.
In order to get your website all the visibility it deserves, you need to get it optimised.
When a potential customer searches for a website, he won't go beyond the first 3 pages of the search engine results.
In order to get the most traffic (relevant traffic!), you need to get your website on the first page.
There is a lot more to Ecommerce web design but it's beyond the scope of this article.
We recommend you to refer to books and online databases for more information on this subject.
e.
making their visitors make a purchase.
In order to achieve this, an ecommerce website designer needs to consider a number of selling principles.
This article is dedicated to making you understand all the design aspects that go into making a great ecommerce website.
Besides the fact that all website including ecommerce sites need to be well organised, user friendly and attractive, there are some features that are exclusive and at times, indispensable for an ecommerce web site.
Here are some of the features, rather principles that an ecommerce website cannot do without: First and foremost a designer needs to understand that people love to shop at online stores that are well laid and provide a great shopping experience.
If the shopping experience is tedious, the customer knows that there are other websites available that will do for him, what you can't.
Trust is an issue when you want customers to buy products from a place that is not physically accessible and from an owner that cannot be seen.
You will need to provide sufficient information about the owner of the website and why your website and its products and services can be trusted.
A website, besides being user-friendly needs to be attractive and informative.
You need to remember at all times that there is no dearth of online competition.
Businesses prosper and then go bankrupt more often in the online world than in the physical world.
Besides the above mentioned points, let us take a look at a few more design aspects.
These are: Layouts The site needs to do want a customer wants it to, in a few easy steps.
If it takes too much time for the customer to reach a particular page, he may just lose interest in shopping from you and move over to another site where he can do it easily.
Feedbacks After your customer has finished making the purchase, you need to ask them about their experience of using your website.
Include a small feedback form but don't make it too long.
References Go ahead and ask your customers for references as well.
Assure them of the privacy of all the information they are going to provide you.
Make sure you stand by what you say! Website Optimisation So you've designed a great looking website and are sure that there is no other website, quite like yours! Well, even this does not assure that you will be able to sell your products better than others.
Remember that a customer cannot shop on a website that is not visible to him.
In order to get your website all the visibility it deserves, you need to get it optimised.
When a potential customer searches for a website, he won't go beyond the first 3 pages of the search engine results.
In order to get the most traffic (relevant traffic!), you need to get your website on the first page.
There is a lot more to Ecommerce web design but it's beyond the scope of this article.
We recommend you to refer to books and online databases for more information on this subject.
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