A lot of companies use emails to promote their services these days. As soon as the customers have signed up for newsletters, they are ready to receive information about the company's products. Thanks to eye-catching and professional looking emails they can be encouraged to take the next step and buy the company's products or services. An effective email marketing campaign is important for any organisation as it may generate high response rates, promote new products and give good return on investment. Thanks to this versatile power marketing tool a lot of business owners reach their clients directly, get the insight into the customers' motivations and behaviours and maximise the company's sales potential.

The main functions

As a rule, email marketing is used in two main functions, which are eCRM or €existing customer relationship management', as it's also referred to, and €marketing via email'. €Existing customer relationship management' data can be used as part of a campaign for insurance renewal processes and as an automatic campaign sent to follow up the leads from quotes. €Marketing via email' gives a possibility to map out professional email campaigns and send information to prospective customers, analyse the results of campaigns using purpose built e-analysis tools.

Companies that provide email marketing services

Nowadays there are a lot of companies that provide high quality email marketing services. They offer a variety of service packages that suit any budget and may help different companies achieve their business goals. Thanks to reliable organisations business owners get the chance to analyse customer feedback and see what products customers are interested in. Experienced professionals can automate the process, making marketing via email easy and convenient. Special marketing platforms, integrated within a number of existing systems and processes make it easy to manage email activity with as little human interaction as possible. Companies that provide high quality services have efficient security systems, keep the data of their clients private and enforce a strict anti-spam policy that helps protect their clients from associations with less reputable email marketers.

What do the companies that provide email marketing services offer?

Qualified professionals of reputable companies offer personal customer services and are always ready to answer any question their clients have. Experienced account management teams can provide a fully comprehensive consultation service, dedicated to tailoring one's email marketing campaign to the company's business requirements. The specialists of email marketing companies provide interfaces with all compliance functions needed to achieve a 100% delivery rate and use UK based platforms, the servers of which are much less likely to be €blacklisted' by ISPs.

As can be seen, email marketing campaigns are smart marketing tools that can encourage customers to view and purchase the products or services the company offers. A well-planned campaign can generate high response rates, promote products or services of the company and may lead to an increase in revenue for one's business. These effective tools give business owners an opportunity to analyse customer feedback, see the products and services the clients are interested in and thanks to this data improve the effectiveness of the company's online marketing activities.