Find a Niche, Not a Job!

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I have spoken to many people over the years about economic development and bringing industry into depressed areas. And quite frankly, most do not understand the difference between a business and a job.

A business is where the owner has unlimited potential for profit and a job is where a person trades his precious time for a prescribed amount of money. So when people in a community start talking about wooing a company to bring jobs to their town, they are really just asking for a way to trade their time (a priceless commodity) for a flat rate (a common commodity that will meet short term needs).

But if you really want to transform the economy of a community, then teach the people in that community to think entrepreneurally. Teach them to find a niche, find the needs in that niche and then fulfill that need for a profit.

"So, you are saying teach this to the whole town?"

No, I said teach it to your community. Start with the community you know best, your niche. Then begin to spread out your friends, your church and finally "yes, the whole town!"

Of course, this will take a while, but in the mean time offer free courses to your church and even to your community. Tell them that the reason you do all this is because Jesus Christ is not just Lord of your heart; He is Lord of your business as well and He is Lord of their business! He owns it all!

It is really that simple. Again, FIND INTERNET NICHE MARKETS, groups on the Internet that have a specific interest. Use a free survey program like surveymonkey.com to ask the people in that group what are the things they want most (the need for the niche) and then do a Google search for that product with the words "affiliate program" after it.

You will find more products to fill that need than you can shake a stick at! Put up a web page with those products and add some "buy it" buttons, invite that group to your web site and then collect their emails so you can tell them more about their niche every week.

Will they mind getting your emails? Of course not! They are a part of a group that has a specific interest and you are telling them about that interest!

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